Our Blog - Roboboogie.

March 12, 2024 | 5 minutes

Navigating the Path to Conversion Success: Let Conversion Compass Guide You

In an ever-evolving landscape of digital optimization, prioritizing what and where to test can often feel disorienting. With countless variables like testing runtimes, page selection, and scope for design and development, it’s easy to feel directionless. But fear not, our Conversion Compass can point your optimization efforts in the right direction. Imagine having a personalized [...]

January 4, 2024 | 5 minutes

Supercharging Smiles: Roboboogie’s Digital Makeover for PediaSure and Abbott

DesignRush, the authoritative voice in design excellence, is featuring Roboboogie's work among "The Best Colorful Web Designs" in their upcoming article. Join us on a journey where we not only revamped the digital landscape for PediaSure and Abbott but also earned a coveted spot among the most visually stunning web designs. Supercharge your brand's smile [...]

June 29, 2023 | 5 minutes

Don’t let the sun set on your Digital Optimization Program

Google is dropping its A/B testing product, Optimize, in September, and if you don’t have a plan to replace it yet, you might be left in the dark. The stakes: Budgets for innovation are lean, this is a hard time to get buy-in for a big tech investment with a recurring cost. You could lose [...]

May 26, 2023 | 5 minutes

10 Years of A/B Testing: Embracing Failure for Better Tests

Next month marks the 10-year anniversary of my first A/B test. How things have changed since those early days! The A/B testing hustle was real - partnering with Optimizely and the incredible founding team there, under the innovative leadership of Dan Siroker and Pete Koomen. We were all just figuring things out. We knew that [...]

January 30, 2023 | 5 minutes

Top 5 Things You Need to Know about GA4

On July 1st, 2023, Google will sunset Universal Analytics and replace it with Google Analytics 4 (GA4). This new platform is designed from the ground up to be fully compliant with the General Data Protection Regulation (GDPR) and is built for the future, allowing organizations to seamlessly integrate desktop, mobile, and app traffic in one [...]

December 20, 2022 | 5 minutes

The Mission for Fully-Perfect Customer Connections

Each step forward, no matter how winding the path, is a step closer to digital transformation. Over a decade ago, Roboboogie humbly began as a specialized design boutique focused on solving complex UX challenges for our clients. As time went on, we rounded out our services to cover the full web experience with expertise across [...]

November 1, 2022 | 5 minutes

Spark 2022 Interview

Last month, our team had the opportunity to attend the first ever Digital Experience Intelligence (DXI) conference hosted by our partner, FullStory. The event brought together digital experience leaders and trailblazers to connect and share their passion for all things DXI. After three action packed days, we came home filled with ideas and tons of [...]

September 20, 2022 | 5 minutes

Catalyst 2022: Conference Recap

Last month, our team flew 2,700 miles to the “City of Magic'' to attend the inaugural Catalyst conference . While Miami is typically known for its breathtaking beaches and vibrant nightlife, it’s also a budding hub for tech and innovation. Now back in Portland, our team is ready to unpack our trip and spread some [...]

August 18, 2022 | 5 minutes

Agency Partners: Building mutually beneficial partnerships beyond lead sharing

Partnership programs focused entirely on annual recurring revenue (ARR) and lead sharing are missing out on a significant opportunity to increase customer lifetime value (CLV). It’s true, marketing agencies and consultancies are great lead sources as trusted advisors–particularly for clients targeted by data, analytics and marketing SaaS companies. However, there’s a much bigger partnership opportunity [...]

July 1, 2022 | 5 minutes

Thoughtful and Inclusive Websites: Why Website Accessibility Is Important and How to Make Them More Accessible.

When a website is designed and built to address a diverse range of individual’s needs, more users have equal access to information. Website accessibility empowers users with agency, arming them with a sense of meaningful purpose and responsibility throughout their customer journey often leading to improvements in general customer experience and loyalty. According to a [...]

Explore our Services

Technology Enablement & Transformation

Measurement & Analytics

Customer-Centric Digital Design

Multivariate & A/B Testing

Personalization & Targeted Marketing

Assessments, Insights & Coaching

Optimization Program Management

Optimizing while redesigning for 2X the burn.

Your hub for all things optimization.