Optimization Strategy

Looking to increase online sales and deepen online customer relationships, Kelty engaged roboboogie to provide UX strategy to help inform their optimization and personalization program.



Online Sales
Key Services
  • User Experience Audit
  • Optimization Strategy
insights design

We are continually looking for ways to improve our website experience and drive more revenue. We engaged roboboogie to conduct an experience audit of our site because we wanted a fresh perspective and additional insights. Our design team used many of roboboogie's recommendations when we re-platformed our site, and the results have been very impressive. Our post-launch conversion rate is up 121%!


Cory Barnes, Digital Marketing Manager at Exxel Outdoors/Kelty