MULTIVARIATE & A/B TESTING
We believe in a better way to make design decisions. Our proven methodology lets the data do the talking to show us what makes customers happy, ultimately leading to increased revenue and long-lasting relationships.
HOW WE TEST
Whether your organization is new to A/B and multivariate testing, or you're old pros, our proven process will help your team iterate more efficiently. Guaranteed.
Discovery works from the inside out... First, we develop a healthy obsession with your business and your customers. Then, we experience your site from your customers' POV.
From there, we use analytics to make design adjustments that get results.
Next, we create an optimization strategy and plan that serves as our roadmap to success. Sometimes we triage, sometimes we test,
but we always move strategically and collaboratively to stay focused on performance goals.
Here's where the magic really starts. We systematically isolate each element that needs improvement and develop hypotheses for making enhancements.
We design a direct solution or multiple variations to test with real customers. May the best design win!
Once designs are approved, we go to work building our experiment with the design variations we want to test. We've got experience with the top A/B test platforms and are mindful of the who, what, and where of our test audiences.
We make sure to capture all the data we need to learn everything we can about the customers' experience with our designs.
Launch day! Tests go live and we monitor the activity closely to ensure a flawless deployment. We love watching our custom dashboards fill with useful data.
6. ANALYZE & REPORT
We continue to closely monitor the experiment, keeping an eye on performance and progress toward our target sample size.
Then our analysts dive in to evaluate the results, dig up insights, determine a winner, and share our thoughts on next steps: implement, re-test, or re-think.
Once we have a clear winner, we're ready to roll the enhancement out to the world.
The new experience can temporarily live on the test platform, your developers can incorporate the update into their product roadmap, or we can implement it for you. In any case, you'll start reaping the benefits in no time.
Systematically improve your website through testing.
Gain insight into what your customers want and how to deliver it.
Use our brains and hands to evolve your site with flexibility.
We deliver experiences that transform users into customers.
Who is this service for
Our scientific process eliminates all subjectivity, resulting in a crystal-clear vision for evolving your digital experience. Your competition becomes a thing of the past.
HOW WE HELP
Optimization Opportunity Audit
Test Strategy & Planning
Test Design & Development
A/B Test Program Management
Optimization Program Consulting
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R.I.P. Design Subjectivity
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