Opticon Sponsorship Announcement : Optimizely’s Annual Conference

Opticon 2016 - Chalk Mural for Opticon - Turn data into action

PORTLAND, Ore.April 15, 2015 –  — On June 17th-18th 2015, roboboogie, a customer experience optimization agency is sponsoring Optimizely’s second annual optimization conference, Opticon. The conference will take place at Pier 27 in San Francisco, CA. This will be the third Optimizely event roboboogie has sponsored in the past 12 months as a preferred partner. Their Opticon sponsorship builds on that momentum and adds new excitement with a nomination for Optimizely’s “Partner of the Year” award.

Opticon is the leading event for practitioners of website optimization and A/B testing. It will be attended by industry experts and marketing practitioners interested in website optimization. This gathering brings together business and marketing leaders, optimization specialists and industry professionals to share best practices, new strategies, ideas and relationships that elevate their optimization programs.

Roboboogie will attend the event with an experimental booth, which extends their “Camp Optimization” theme; a handcrafted and curated campsite setting that invites attendees to participate in “fireside chats of optimization wins”. The booth will be facilitated by John Gentle and his team, alongside two sets of ongoing Cornhole games to entertain prospective clients and event attendees. The experience is intended to engage the audience but more specifically to roboboogie’s target market of outdoor and active lifestyle brands.

About roboboogie

Roboboogie is a full service customer experience optimization agency based in Portland, OR. They partner closely with brands to improve their conversation rates, nurture brand advocacy and increase customer value. They combine strategic design skills with insightful data analytics to execute highly effective digital customer experience optimization programs. Roboboogie’s current client list includes Nike, The CLYMB, Specialized Bicycles, Benchmade Knives, WACOM and Universal Technical Institute.

About Optimizely

Optimizely is the world’s leading optimization platform, providing A/B testing, multivariate testing and personalization for websites and iOS applications. The platform’s ease of use empowers organizations to conceive of and run experiments that help them make better data-driven decisions. With targeting and segmentation, Optimizely meets the diverse needs of any organization looking to deliver unique experiences to their audience.