CXO, John Gentle, working in design file.

Design is (not) just Problem Solving

“Design” is a fuzzy word. It takes on a vastly different meanings depending on the industry, context or background. So it makes sense to add some clarity and standard definition to the word. There has been a hot debate around the philosophical purpose of design, in this quest for clarity […]

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Moving, Shaking, and A/B Testing in Oregon Wine Country

On a warm August evening, the Roboboogie team arrived at the Scholls Valley Lodge in scenic Oregon wine country for the Party in the Pinot, the Technology Association of Oregon‘s annual shindig. Bringing together some of the Oregon technology community’s top movers and shakers, the event is a sight to […]

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A/B Test Building: Streamlining Hand-Offs Between Designers and Developers

Here at Roboboogie, our bread and butter is web experimentation. We’re obsessed with A/B testing and how it can lead to better online experiences. But working within a multidisciplinary environment can be tricky—especially when it comes time to hand-off the test from design to development. Nobody likes to have a […]

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Embracing Experimentation Culture at July’s Camp Optimization

It’s July and Camp Optimization was upon us yet again! This time, we teamed up with Technology Association of Oregon to bring a panel discussion regarding Embracing Experimentation Culture, a subject near and dear to our hearts. Gathered in the Assembly Lounge at Revolution Hall, our esteemed panel of Roboboogie […]

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John Talks: The Future of AI in CX

Roboboogie’s Chief Experience Officer John Gentle has spent most of his adult life in web consultancy and iterative, data-backed design. With that kind of experience, one tends to get really excited about topics that others don’t tend to think about as much—but with that excitement comes passion and knowledge. We […]

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May's Camp Optimization Event

Predicting User Frustration at May’s Camp Optimization

May’s Camp Optimization came upon us and we found ourselves at Show Bar, right down the hall from the Roboboogie head office in SE Portland. This month, we were graced by a few new friends from FullStory, including Sr. Director of Product Management Agata Bugaj, who came to talk about […]

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Interview with Roboboogie Experience Engineer, Darius Capizzi

This week, we’re chatting with Roboboogie’s very own data and development wizard, Darius Capizzi (also known as Experience Engineer). What does he do all day? What is in store for the future of A/B testing? Who is the 501st legion? Learn all this and more in the full interview below. […]

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March Camp Optimization: Talking A/B Testing with Roboboogie Experts

Last week, Camp Optimization returned for a special, expert panel edition, featuring three website optimization pros from the Roboboogie team. We gathered at Teote Mezcalería on NE Alberta in Portland for an evening of A/B testing discussion, and an IRL A/B test with Mezcal. Our panel featured design, development, and […]

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Safari ITP 2.1: How it Impacts your Testing and Personalization Program

(NOTE: This post will be updated as new information and solutions are available from Optimizely, Google, VWO, Convert and others). Update: June 4, 2019 On May 13th, Safari released ITP 2.2 with its newest browser updates. This update further inhibits cross site traffic by limiting client-side cookies set with document.cookie […]

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