Implement Your Wins

We here at roboboogie love to test. It’s exciting to blend the scientific with the creative to discover a better path toward conversions. Sometimes the most difficult part of optimization is not finding ways to improve ROIs or KPIs, but it’s the implementation of winning tests. Why implementing your wins […]

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chaylee brown's graphic art

Interview with roboboogie UX/UI Designer, Chaylee Brown

This week, we’re chatting with roboboogie’s newest UX/UI Designer, Chaylee Brown, to learn more about her process with creative problem solving, and the role data plays in the creative workflow. Curious about where industry tools are headed? Read on!   How do you describe what you do? I do a […]

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collaborating to create strategy

To Succeed, First Define Success

When creating a digital experience, we all do so with the intention of being successful, but what success means must be documented and collaboratively understood to drive strategy and direction. A team needs to come to a consensus of what success looks like so all members can work together towards […]

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Getting Serious about Accessibility at November’s Camp Optimization

For the November installment of Camp Optimization, we had the opportunity to host Silas Sao, Sr. Product Designer at Cloudability, as he spoke on the importance of making sites and content accessible for all users. Silas has been crafting web experiences over the past ten years. While most of his […]

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How Voice and Tone Affect Conversation

How you communicate your brand goes beyond your logo, the products you sell, and how beautiful your website is. A brand’s voice and tone is the foundation for creating lasting relationships with users. Unfortunately, companies often do not spend enough time or do enough research to get it right. In […]

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designer optimizing images for web in photoshop

Optimizing Image Load to Increase Conversions

Conversion optimization most commonly focuses on improving the user experience through refining UI, however it is important to not forget the first step: site performance. Page load time is one of the most common factors which influences bounce rate. In a recent Google study, 53% of mobile users abandoned sites […]

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5 Key Takeaways from Opticon 2017

The fourth installment of Opticon was one for the books. The conference was packed with cutting edge innovation and some of the most creative minds in the industry. Whether it was the unveiling of new products, or hearing industry leaders discuss the shift in an experimentation mindset, there was no […]

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Interview with roboboogie Digital Analyst, Kelly Burgett

Have you ever wanted to look deeper into the constantly evolving field of analytics? We sat down with roboboogie Digital Analyst Kelly Burgett to ask about his expertise in digital analytics and to see how data tools tie into his work with optimization.   How do you describe what you […]

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Top 8 Take-Aways From Portland Creative Conference

Nowadays it seems like everyone is throwing a conference: every major SaaS product and industry vertical has their own conference. There are more than enough opportunities to spend thousands of dollars while hunting for inspiration from creative leaders. But the Portland Creative Conference is different. Founded in 1990, the Portland […]

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Client Case Study Series

Optimization Deconstructed

Optimization Deconstructed | Part VI: Letting Data Insights Drive Strategy

In our final installment of Optimization Deconstructed, we’ll wrap up our Specialized Bikes case study by discussing the importance of laying a strategic foundation on data insights, and how applying a data-driven optimization strategy ensures success. You can’t argue with results! Starting with Customer Data With each optimization engagement, we begin […]

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