Interview with roboboogie Digital Analyst, Kelly Burgett

Have you ever wanted to look deeper into the constantly evolving field of analytics? We sat down with roboboogie Digital Analyst Kelly Burgett to ask about his expertise in digital analytics and to see how data tools tie into his work with optimization.   How do you describe what you […]

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Top 8 Take-Aways From Portland Creative Conference

Nowadays it seems like everyone is throwing a conference: every major SaaS product and industry vertical has their own conference. There are more than enough opportunities to spend thousands of dollars while hunting for inspiration from creative leaders. But the Portland Creative Conference is different. Founded in 1990, the Portland […]

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Don’t forget: Optimize those URLs!

When you’re planning on launching a website, a great deal of work and thought goes into the site content, UX/UI design, architecture and analytics tracking. Sometimes it is easy to focus all a team’s energy on the flashier components – and forget to sweat the small stuff. One core task […]

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Client Case Study Series

Optimization Deconstructed

Optimization Deconstructed | Part VI: Letting Data Insights Drive Strategy

In our final installment of Optimization Deconstructed, we’ll wrap up our Specialized Bikes case study by discussing the importance of laying a strategic foundation on data insights, and how applying a data-driven optimization strategy ensures success. You can’t argue with results! Starting with Customer Data With each optimization engagement, we begin […]

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Client Case Study Series

Optimization Deconstructed

Rider on Specialized bike doing bike tricks

Optimization Deconstructed | Part V: Key Components of Experience Design

This week the Optimization Deconstructed series is taking a closer look at a vital component to the work we do here at roboboogie, experience design. We’ll talk you through our process and circle back to how it relates to the optimization work we did for Specialized Bikes. The Necessity of […]

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Client Case Study Series

Optimization Deconstructed

Optimization Deconstructed | Part IV: Elements of Personalization

Let’s Talk Personalization! Welcome back to our blog series, Optimization Deconstructed! This week we will be discussing personalization – an essential step to increase value, solve user-specific needs, and reach new demographics. Personalization is best harnessed within an already well-performing, optimized experience. Learn more about our approach to experimentation to […]

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Client Case Study Series

Optimization Deconstructed

specialized bike riders in city setting

Optimization Deconstructed | Part III: Elements of Experimentation

Let’s Talk Testing! Welcome back to our Optimization Deconstructed blog series! This week we will be discussing the elements of testing – an essential step in any optimization process. Throughout our optimization efforts, we utilize different experimentation strategies to gain qualitative and quantitative data. By harnessing this user data, we […]

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Client Case Study Series

Optimization Deconstructed

Specialized bikers riding on rough terrain

Optimization Deconstructed | Part II: Fundamentals of Optimization

Welcome back to our Optimization Deconstructed Blog series! This week we will dive into the fundamentals of optimization by examining the role of an experience audit, the importance of using KPIs, and tools to measure success. The Experience Audit An experience audit is the first step we take to evaluate […]

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