Unpacking the Anatomy of eCommerce Shoppers: Flash Based Sales

The retail e-commerce landscape is alive and thriving. Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly 300% lift in online revenue in under ten years. One of the growing trends in ecommerce is through limited duration, […]

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Lacie Webb

FAQs: Testing and Experimentation in the UX Process

As experts in the testing and experimentation space, we are frequently asked about the importance of User Experience design (UX), and the role it plays in optimization campaigns: What does a UX Designer do exactly? What challenges do they face when developing A/B tests? We’re here to answer these questions […]

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Jesi Wu

Interview with roboboogie Project Manager, Jesi Wu

Here at roboboogie, we firmly believe that every project needs a dedicated project manager. From start to finish, the PM is responsible for making sure all projects are completed to roboboogie standards, and that each contributor has exactly what they need to succeed. Jesi Wu is our own master of […]

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Darius Capizzi

Working with AngularJS via Optimizely without Manual Activation

Introducing: Darius Capizzi   Role: Developer Time at roboboogie: 2 years and counting… I’ve been part of the roboboogie team that optimizes web experiences through multivariate and A/B experimentation for just over two years. In that time, I’ve had the opportunity to solve for and build highly integrated experiments using […]

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A/B Testing A/B Platforms

There are a lot of multivariate and A/B testing tools in the marketplace. Which one fits your company’s needs best depends on a myriad of factors, including, but not limited to: budget, number of visitors to your site, how you compile your analytics, and where you need to test. As […]

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Duncan Lawrence

Interview with roboboogie Optimization Strategist, Duncan Lawrence

Having a great idea is one thing, but how can strategy be utilized to bring that great idea to life? This month, we’re talking with roboboogie Optimization Strategist, Duncan Lawrence, who knows all about turning a vision into reality. Read on to learn more about what strategy means in the […]

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January Camp Optimization

The Power of Personalization at January’s Camp Optimization

On January 18th, roboboogie had the pleasure of hosting Kim Toomey of Lytics as she spoke at Camp Optimization on the importance of personalizing your marketing efforts. Kim unpacked the history of personalization, the role it plays it decision making and provided some simple tactics to start personalizing digital experiences immediately. […]

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Calculating conversion value from non-revenue events

Calculating Conversion Value for Non-Revenue Events

We are fortunate enough to be part of a new era in the digital marketing world. The amount of data at our fingertips is astronomical, and the value generated from applying that knowledge has the power to make or break an organization. Data has enabled insight into ROI-based decision making […]

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2017: A Year in Review

Happy 2018! It’s a perfect time to reflect on the accomplishments and notable happenings of 2017. Thanks to the dedication, skills, and passion of the entire roboboogie team, 2017 was a year of considerable growth and success. We doubled both our office space and staff, deepened relationships with our existing […]

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josh logan

Interview with roboboogie Technical Coordinator, Josh Logan

Do you have a go-to person to contact with complex technical questions? For roboboogie, that person is Josh Logan – our rockstar Technical Coordinator. This week, we’re chatting with Josh to learn more about his role at roboboogie, the importance of QA, and his thoughts on emerging technologies.   How […]

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