Opticon 2017: Where Creativity, Science …and Massages collide!

roboboogie will hit the road this October to support Optimizely as sponsors of their fourth annual optimization conference, Opticon. The conference will take place at the Wynn Hotel in Las Vegas, NV. Opticon is the leading event for practitioners of website optimization and A/B testing. It will be attended by […]

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Interview with roboboogie UX/UI Designer, Lacie Webb

Have you ever wanted an to take an inside look at the role of a UX Designer? We sat down with roboboogie UX/UI Designer Lacie Webb to pick her brain about all things user experience design and to give you a glimpse at her approach to optimization. How do you […]

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Getting to Know MVPs at June’s Camp Optimization Meetup

On June 29, Portland’s best and brightest digital marketing, development and conversion rate optimization professionals joined the roboboogie team for Camp Optimization, roboboogie’s bi-monthly meetup and networking event. This month roboboogie partnered with the Mobile, Web and Emerging tech wizards from DevelopmentNow. Attendees had the pleasure of hearing from DevelopmentNow’s […]

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Harnessing Survival Skills for Effective Conversion Rate Optimization

The roboboogie team had the pleasure of attending July’s Creative Mornings PDX to learn from the inspiring Traci Sym, the Founding Principle of Portland’s +&> (plus & greater than). In early adulthood, Traci was diagnosed with cancer and told she had a 30 percent chance of surviving. Instead of getting bogged down in her diagnosis, Traci decided to […]

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Are you ready? Considerations for getting started with website optimization

When executed properly, website optimization has the potential to yield a strong return on your investment. Our clients engaged in ongoing A/B testing, personalization and/or data-backed design have seen as high as a 10x return on their investments in services and technologies, representing millions of dollars in additional revenue. That […]

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Interview with roboboogie Developer, Jeremy Sell

Have you ever wondered what it’s really like to be a developer? We sat down with robooboogie Lead Developer Jeremy Sell to give you an inside look into the development world and to see what makes him tick.  How do you describe what you do? In Short: Help roboboogie “make […]

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Diving into Personalization at April’s Camp Optimization Meetup

If you weren’t at the Assembly Lounge in Revolution Hall at 6:00p.m. on April 27th, you missed out! This marked our April 2017 edition of Camp Optimization, roboboogie’s bi-monthly networking event for optimization and marketing professionals. This month we had the exciting opportunity to hear from Ryan Summers, the Experience Optimization […]

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