OUR BLOG
October 29, 2024 | 5 minutes
Let’s talk about digital marketing. It’s a buzzword that’s been tossed around for years, but when it comes down to the nuts and bolts, most conversations seem to focus on just two things: paid ads and SEO. You know, the “get-more-eyeballs-on-my-site” strategy. And don't get us wrong—those are critical pieces of the puzzle. But here’s [...]
Read moreAugust 19, 2024 | 5 minutes
As the world of e-commerce continues to expand, businesses must prioritize their user experience (UX) in order to remain competitive. A key component of creating a successful UX is identifying and removing conversion roadblocks – issues that prevent users from completing a desired action, such as making a purchase. One way to identify these roadblocks [...]
Read moreMarch 12, 2024 | 5 minutes
In an ever-evolving landscape of digital optimization, prioritizing what and where to test can often feel disorienting. With countless variables like testing runtimes, page selection, and scope for design and development, it’s easy to feel directionless. But fear not, our Conversion Compass can point your optimization efforts in the right direction. Imagine having a personalized [...]
Read moreJanuary 4, 2024 | 5 minutes
DesignRush, the authoritative voice in design excellence, is featuring Roboboogie's work among "The Best Colorful Web Designs" in their upcoming article. Join us on a journey where we not only revamped the digital landscape for PediaSure and Abbott but also earned a coveted spot among the most visually stunning web designs. Supercharge your brand's smile [...]
Read moreJune 29, 2023 | 5 minutes
Google is dropping its A/B testing product, Optimize, in September, and if you don’t have a plan to replace it yet, you might be left in the dark. The stakes: Budgets for innovation are lean, this is a hard time to get buy-in for a big tech investment with a recurring cost. You could lose [...]
Read moreMay 26, 2023 | 5 minutes
Next month marks the 10-year anniversary of my first A/B test. How things have changed since those early days! The A/B testing hustle was real - partnering with Optimizely and the incredible founding team there, under the innovative leadership of Dan Siroker and Pete Koomen. We were all just figuring things out. We knew that [...]
Read moreJanuary 30, 2023 | 5 minutes
On July 1st, 2023, Google will sunset Universal Analytics and replace it with Google Analytics 4 (GA4). This new platform is designed from the ground up to be fully compliant with the General Data Protection Regulation (GDPR) and is built for the future, allowing organizations to seamlessly integrate desktop, mobile, and app traffic in one [...]
Read moreDecember 20, 2022 | 5 minutes
Each step forward, no matter how winding the path, is a step closer to digital transformation. Over a decade ago, Roboboogie humbly began as a specialized design boutique focused on solving complex UX challenges for our clients. As time went on, we rounded out our services to cover the full web experience with expertise across [...]
Read moreNovember 1, 2022 | 5 minutes
Last month, our team had the opportunity to attend the first ever Digital Experience Intelligence (DXI) conference hosted by our partner, FullStory. The event brought together digital experience leaders and trailblazers to connect and share their passion for all things DXI. After three action packed days, we came home filled with ideas and tons of [...]
Read moreSeptember 20, 2022 | 5 minutes
Last month, our team flew 2,700 miles to the “City of Magic'' to attend the inaugural Catalyst conference . While Miami is typically known for its breathtaking beaches and vibrant nightlife, it’s also a budding hub for tech and innovation. Now back in Portland, our team is ready to unpack our trip and spread some [...]
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