Events

Roboboogie's Camp Optimization - October 2018

Selling User Experience at October’s Camp Optimization

Selling User Experience at October’s Camp Optimization This month, Camp Optimization returned to host Bill Levy, Program Manager at PeaceHealth. The event was all about the importance of user experience as a part of the design process across disciplines. Bill’s talk was riddled with fun facts about his experience, actionable […]

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xoxo festival 2018

Key Takeaways from XOXO Festival 2018

Held annually in Portland, OR, XOXO is an experiential festival and conference that brings together independent artists, makers, and content creators who work on the internet. What started as a small conference in 2012 with roughly 400 people has grown now to house over 2,200 people for 4 days of […]

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Envisioning Optimal Futures at July’s Camp Optimization

On Thursday, July 26th, Camp Optimization returned, bringing digital marketers together from the Portland and Vancouver areas to discuss optimization challenges, best practices, and wins. This installment of Camp Optimization hosted Salvador Orara, Lead UX Strategist at Jaguar Land Rover and President of AIGA Portland. Salvador spends his days looking […]

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roboboogie Camp Optimization Event - May 2018

Buying Decision Behavior at May’s Camp Optimization

On May 24th, roboboogie’s Camp Optimization hosted Aaron Stusser, eCommerce Manager at Yakima Products, who spoke about the applying the theory of Buying Decision Behavior to digital content creation. Aaron discussed the psychology behind buying decision behavior in order to highlight how brands can make smarter content to drive conversions. […]

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roboboogie-happy-customers-convert-3

Takeaways from Digital Growth Unleashed 2018

The roboboogie team was fortunate to be a sponsor at this year’s installment of Digital Growth Unleashed, so we packed up our bags and made our way down to Las Vegas. Our week was full of great meetings and engaging conversations, but don’t feed too bad if you missed out […]

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Lacie, Darius, and Tyler show off their lightsaber skills

DWP Episode III – May the Data Be With You

For this installment of our yearly Design Week Portland (DWP) open house, we chose the theme “may the data be with you.” It references two of our favorite things, data and Star Wars. The conversations were flowing, and so were the beverages from our friends over at Widmer Brothers Brewing. […]

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Design Thinking at March Camp Optimization

Exploring Design Thinking at March’s Camp Optimization

On March 15th, roboboogie’s Camp Optimization hosted Lacie Webb – our very own Sr. UX/UI Designer. This edition of our bi-monthly networking meet-up was all about Design Thinking, and the positive impact it can have on optimizing brainstorming sessions. Design Thinking is all about shifting focus to the user in […]

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January 2018 Camp Optimization

The Power of Personalization at January’s Camp Optimization

On January 18th, roboboogie had the pleasure of hosting Kim Toomey of Lytics as she spoke at Camp Optimization on the importance of personalizing your marketing efforts. Kim unpacked the history of personalization, the role it plays in decision making and provided some simple tactics to start personalizing digital experiences immediately. […]

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Nov Camp Optimization - Group gathers to socialize before talk

Getting Serious about Accessibility at November’s Camp Optimization

For the November installment of Camp Optimization, we had the opportunity to host Silas Sao, Sr. Product Designer at Cloudability, as he spoke on the importance of making sites and content accessible for all users. Silas has been crafting web experiences over the past ten years. While most of his […]

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Opticon 2017 - Presentation screen

5 Key Takeaways from Opticon 2017

The fourth installment of Opticon was one for the books. The conference was packed with cutting edge innovation and some of the most creative minds in the industry. Whether it was the unveiling of new products, or hearing industry leaders discuss the shift in an experimentation mindset, there was no […]

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