Calculating conversion value from non-revenue events

Calculating Conversion Value for Non-Revenue Events

We are fortunate enough to be part of a new era in the digital marketing world. The amount of data at our fingertips is astronomical, and the value generated from applying that knowledge has the power to make or break an organization. Data has enabled insight into ROI-based decision making […]

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collaborating to create strategy

To Succeed, First Define Success

When creating a digital experience, we all do so with the intention of being successful, but what success means must be documented and collaboratively understood to drive strategy and direction. A team needs to come to a consensus of what success looks like so all members can work together towards […]

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Interview with roboboogie Digital Analyst, Kelly Burgett

Have you ever wanted to look deeper into the constantly evolving field of analytics? We sat down with roboboogie Digital Analyst Kelly Burgett to ask about his expertise in digital analytics and to see how data tools tie into his work with optimization.   How do you describe what you […]

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Are you ready? Considerations for getting started with website optimization

When executed properly, website optimization has the potential to yield a strong return on your investment. Our clients engaged in ongoing A/B testing, personalization and/or data-backed design have seen as high as a 10x return on their investments in services and technologies, representing millions of dollars in additional revenue. That […]

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