OUR BLOG
June 29, 2023 | 5 minutes
Google is dropping its A/B testing product, Optimize, in September, and if you don’t have a plan to replace it yet, you might be left in the dark. The stakes: Budgets for innovation are lean, this is a hard time to get buy-in for a big tech investment with a recurring cost. You could lose [...]
Read moreJanuary 30, 2023 | 5 minutes
On July 1st, 2023, Google will sunset Universal Analytics and replace it with Google Analytics 4 (GA4). This new platform is designed from the ground up to be fully compliant with the General Data Protection Regulation (GDPR) and is built for the future, allowing organizations to seamlessly integrate desktop, mobile, and app traffic in one [...]
Read moreDecember 20, 2022 | 5 minutes
Each step forward, no matter how winding the path, is a step closer to digital transformation. Over a decade ago, Roboboogie humbly began as a specialized design boutique focused on solving complex UX challenges for our clients. As time went on, we rounded out our services to cover the full web experience with expertise across [...]
Read moreNovember 30, 2021 | 15 minutes
Who doesn’t love the idea of adding a new feature to their website to enhance customers’ experiences and make more money? It could be a new survey that helps users find the right product that you offer. A pop-up modal or banner that connects users with promotions or offers. A new feature could be new [...]
Read moreMay 25, 2021 | 5 minutes
Every UX team should have a certified mind reader. However, mind reading certification does not exist... yet. In the meantime, UX researchers have honed in on what may be the next best thing: user testing. Ah, the art of user testing - guiding users through a journey; seeking out an alternative point of view, an [...]
Read moreApril 6, 2021 | 5 minutes
John Gentle had an idea. “I thought it would be cool to rent a space,” he said in a recent interview, “and bring together a talented group of freelancers who could collaborate on projects and create a business development engine, outsourcing work to the people in the space.” “I think WeWork does have that model now,” [...]
Read moreFebruary 19, 2021 | 5 minutes
So, you’re exchanging glances with an optimization agency, eh? Flirting with the idea of starting a digital transformation journey? Looking to take your existing optimization or A/B testing program to the next level? Nice moves, Casanova! Partnering with an optimization agency is a great way to jumpstart your digital heart. Engaging experts to get hands-on [...]
Read moreJanuary 22, 2021 | 5 minutes
On December 10th, 2020, the Roboboogie team presented as part of AB Tasty’s US Digital Summit: The Future of Experience Optimization. This year’s event embraced the 2020 shift to virtual events and the host and presenters highlighted the acceleration of digital optimization. Topics included personalization, identifying growth opportunities, and of course, our topic, Building an [...]
Read moreOctober 2, 2020 | 5 minutes
On Wednesday, September 30, Roboboogie joined up with our partners from FullStory and a group of excited UX and eCommerce professionals to share insights on optimizing eCommerce shopping experiences ahead of the 2020 holiday season. Along with the insights, Chris Zannotti from the FullStory team demonstrated how their digital experience analytics tool makes it possible. [...]
Read moreSeptember 22, 2020 | 5 minutes
This 2020 holiday shopping season will be like no other. Global online shopping trends have dramatically accelerated due to increased consumer demand fueled by changing needs in this pandemic. Whether for safety or convenience, the shift from face-to-face transactions to online experiences is profound. This shift is placing more pressure on companies to quickly improve [...]
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