Analytics

Digital Analyst, Kelly Burgett

Top 5 Reasons to Start Using GA for Your A/B Test Analysis

Experimentation is both an art form and a science. It is a highly creative process that should be informed by (and evolve with) intentional measurement solutions. Starting with just a hunch or educated guess about improving the user experience, and testing the impact of changes can help inform if changes […]

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Interview with roboboogie Account Specialist, Tyler Hudson

This week we’re talking with roboboogie Account Specialist, Tyler Hudson. Tyler comes from an analytics background, and loves using data to solve problems for our clients. Curious about how this process works? Read on to get a snapshot of Tyler’s role at roboboogie, his top picks for exciting trends in […]

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Tyler Hudson

7 Simple Ways to Get More out of Google Analytics

Google Analytics (GA) is one of the most powerful and straightforward tools to quickly start gathering web data on the market. Out-of-the-box GA provides a terrific snap-shot at site performance, but with a little customization you can be getting a lot more out of your implementation to make your analysis more […]

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Calculating conversion value from non-revenue events

Calculating Conversion Value for Non-Revenue Events

We are fortunate enough to be part of a new era in the digital marketing world. The amount of data at our fingertips is astronomical, and the value generated from applying that knowledge has the power to make or break an organization. Data has enabled insight into ROI-based decision making […]

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collaborating to create strategy

To Succeed, First Define Success

When creating a digital experience, we all do so with the intention of being successful, but what success means must be documented and collaboratively understood to drive strategy and direction. A team needs to come to a consensus of what success looks like so all members can work together towards […]

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Kelly Burgett - digital analyst

Interview with roboboogie Digital Analyst, Kelly Burgett

Have you ever wanted to look deeper into the constantly evolving field of analytics? We sat down with roboboogie Digital Analyst Kelly Burgett to ask about his expertise in digital analytics and to see how data tools tie into his work with optimization.   How do you describe what you […]

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Jumpstart your Behavioral Analysis with Custom Event Tracking

What can Google Analytics do for you? Google Analytics has long been a staple product for businesses to monitor user behavior on their sites, largely due to it’s ease of implementation, collection of easy-to-use standardized reports, dimensions and metrics, AND it’s free. While you can gain valuable insights just from […]

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John Gentle creating wireframes on a blackboard in a creative session

Are you ready? Considerations for getting started with website optimization

When executed properly, website optimization has the potential to yield a strong return on your investment. Our clients engaged in ongoing A/B testing, personalization and/or data-backed design have seen as high as a 10x return on their investments in services and technologies, representing millions of dollars in additional revenue. That […]

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