Design

Envisioning Optimal Futures at July’s Camp Optimization

On Thursday, July 26th, Camp Optimization returned, bringing digital marketers together from the Portland and Vancouver areas to discuss optimization challenges, best practices, and wins. This installment of Camp Optimization hosted Salvador Orara, Lead UX Strategist at Jaguar Land Rover and President of AIGA Portland. Salvador spends his days looking […]

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Dont Wait: 5 Steps to Start Designing for Inclusion

Don’t Wait: 5 Steps to Start Designing for Inclusion

If you are reading this, you almost certainly have opened and passed through doorways thousands of times. Some wide, some narrow, some with heavy, creaky old doors that are hard to open and some that slide open easily with a simple push. Clearly, not all doorways are the same. I […]

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Sr. UX/UI Designer, Lacie Webb

Diving into User-Centric Design

Applying a user-centric approach to research and design helps guide the problem solving process to understand customer motivations, ultimately improving performance. User-centric design (or UCD) is a principle that puts the user’s needs as the focus of every stage of the decision-making process through research, concept, design, development, and implementation. […]

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Design Thinking at March Camp Optimization

Exploring Design Thinking at March’s Camp Optimization

On March 15th, roboboogie’s Camp Optimization hosted Lacie Webb – our very own Sr. UX/UI Designer. This edition of our bi-monthly networking meet-up was all about Design Thinking, and the positive impact it can have on optimizing brainstorming sessions. Design Thinking is all about shifting focus to the user in […]

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Lacie Webb

FAQs: Testing and Experimentation in the UX Process

As experts in the testing and experimentation space, we are frequently asked about the importance of User Experience design (UX), and the role it plays in optimization campaigns: What does a UX Designer do exactly? What challenges do they face when developing A/B tests? We’re here to answer these questions […]

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chaylee brown's graphic art

Interview with roboboogie UX/UI Designer, Chaylee Brown

This week, we’re chatting with roboboogie’s newest UX/UI Designer, Chaylee Brown, to learn more about her process with creative problem solving, and the role data plays in the creative workflow. Curious about where industry tools are headed? Read on!   How do you describe what you do? I do a […]

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designer optimizing images for web in photoshop

Optimizing Image Load to Increase Conversions

Conversion optimization most commonly focuses on improving the user experience through refining UI, however it is important to not forget the first step: site performance. Page load time is one of the most common factors which influences bounce rate. In a recent Google study, 53% of mobile users abandoned sites […]

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Portland Creative Conference - Speaker in front of audience

Top 8 Take-Aways From Portland Creative Conference

Nowadays it seems like everyone is throwing a conference: every major SaaS product and industry vertical has their own conference. There are more than enough opportunities to spend thousands of dollars while hunting for inspiration from creative leaders. But the Portland Creative Conference is different. Founded in 1990, the Portland […]

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Lacie Webb's chalk mural - we make the internet better

Interview with roboboogie UX/UI Designer, Lacie Webb

Have you ever wanted an to take an inside look at the role of a UX Designer? We sat down with roboboogie UX/UI Designer Lacie Webb to pick her brain about all things user experience design and to give you a glimpse at her approach to optimization. How do you […]

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