OUR BLOG
July 17, 2018 | 5 minutes
If you are reading this, you almost certainly have opened and passed through doorways thousands of times. Some wide, some narrow, some with heavy, creaky old doors that are hard to open and some that slide open easily with a simple push. Clearly, not all doorways are the same. I want you to visualize a [...]
Read moreJuly 10, 2018 | 5 minutes
Applying a user-centric approach to research and design helps guide the problem solving process to understand customer motivations, ultimately improving performance. User-centric design (or UCD) is a principle that puts the user's needs as the focus of every stage of the decision-making process through research, concept, design, development, and implementation. In this post, we’ll will [...]
Read moreMarch 21, 2018 | 5 minutes
On March 15th, roboboogie’s Camp Optimization hosted Lacie Webb - our very own Sr. UX/UI Designer. This edition of our bi-monthly networking meet-up was all about Design Thinking, and the positive impact it can have on optimizing brainstorming sessions. Design Thinking is all about shifting focus to the user in order to solve problems. What [...]
Read moreFebruary 28, 2018 | 5 minutes
As experts in the testing and experimentation space, we are frequently asked about the importance of User Experience design (UX), and the role it plays in optimization campaigns: What does a UX Designer do exactly? What challenges do they face when developing A/B tests? We're here to answer these questions and more, to illustrate why [...]
Read moreNovember 29, 2017 | 5 minutes
This week, we're chatting with Roboboogie's newest Strategic Designer, Chaylee Brown, to learn more about her process with creative problem solving, and the role data plays in the creative workflow. Curious about where industry tools are headed? Read on! How do you describe what you do? I do a lot of things! I create, I [...]
Read moreNovember 1, 2017 | 5 minutes
Conversion optimization most commonly focuses on improving the user experience through refining UI, however it is important to not forget the first step: site performance. Page load time is one of the most common factors which influences bounce rate. In a recent Google study, 53% of mobile users abandoned sites that took more than three [...]
Read moreOctober 11, 2017 | 5 minutes
Nowadays it seems like everyone is throwing a conference: every major SaaS product and industry vertical has their own conference. There are more than enough opportunities to spend thousands of dollars while hunting for inspiration from creative leaders. But the Portland Creative Conference is different. Founded in 1990, the Portland Creative Conference is focused on [...]
Read moreAugust 2, 2017 | 5 minutes
Have you ever wanted an to take an inside look at the role of a Strategic Designer? We sat down with Roboboogie Sr. Strategic Designer Lacie Webb to pick her brain about all things user experience design and to give you a glimpse at her approach to optimization. How do you describe what you do? [...]
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