Marketing

roboboogie Camp Optimization Event - May 2018

Buying Decision Behavior at May’s Camp Optimization

On May 24th, roboboogie’s Camp Optimization hosted Aaron Stusser, eCommerce Manager at Yakima Products, who spoke about the applying the theory of Buying Decision Behavior to digital content creation. Aaron discussed the psychology behind buying decision behavior in order to highlight how brands can make smarter content to drive conversions. […]

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roboboogie-happy-customers-convert-3

Takeaways from Digital Growth Unleashed 2018

The roboboogie team was fortunate to be a sponsor at this year’s installment of Digital Growth Unleashed, so we packed up our bags and made our way down to Las Vegas. Our week was full of great meetings and engaging conversations, but don’t feed too bad if you missed out […]

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Have Great Content Pt. 3

Have Great Content Series | Part 3: Develop Visual Storytelling

The old adage is true, a picture can be worth 1000 words. However, use the wrong image, and you might communicate the wrong 1000 word message. But in a highly dynamic and fast-paced world, communicating your message quickly is key to reaching customers. Remember to keep things visual, while communicating […]

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Have Great Content Part 2

Have Great Content Series | Part 2: The Power of Authentic Voice

Today’s digital landscape is crowded with voices. Consumers are intelligent and can distinguish between inauthentic and genuine messaging. Therefore, the necessity of ensuring messaging is authentic has become increasingly important. Let’s talk brand values Successful brands are deeply rooted in a set of values and beliefs. With the number of […]

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Artistic drawing of people

Have Great Content Series | Part 1: Know Your Audience

It has been over 20 years since Bill Gates infamously proclaimed ‘Content is King.’ With new technology, interfaces, user needs and trends, the proclamation still rings true as ever. No matter how innovative or engaging an interface is, without meaningful, compelling content any user experience falls short. At roboboogie, we […]

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etain o'longaigh social media coordinator

Interview with roboboogie Social Media Coordinator, Etain O’Longaigh

This week we’re chatting with roboboogie’s Social Media Coordinator, Etain O’Longaigh. Etain wrangles all of roboboogie’s social channels, and makes sure we’re posting relevant content that resonates with our followers. She also spends hours everyday engaging with the social community. How does she do it? Read on to learn more […]

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Iconography panel showing bikes, cameras, shoes etc

Unpacking the Anatomy of eCommerce Shoppers: Flash Based Sales

The retail e-commerce landscape is alive and thriving. Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly 300% lift in online revenue in under ten years. One of the growing trends in ecommerce is through limited duration, […]

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Jesi Wu

Interview with roboboogie Project Manager, Jesi Wu

Here at roboboogie, we firmly believe that every project needs a dedicated project manager. From start to finish, the PM is responsible for making sure all projects are completed to roboboogie standards, and that each contributor has exactly what they need to succeed. Jesi Wu is our own master of […]

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roboboogie team posing for a holiday team photo

2017: A Year in Review

Happy 2018! It’s a perfect time to reflect on the accomplishments and notable happenings of 2017. Thanks to the dedication, skills, and passion of the entire roboboogie team, 2017 was a year of considerable growth and success. We doubled both our office space and staff, deepened relationships with our existing […]

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