OUR BLOG
June 29, 2023 | 5 minutes
Google is dropping its A/B testing product, Optimize, in September, and if you don’t have a plan to replace it yet, you might be left in the dark. The stakes: Budgets for innovation are lean, this is a hard time to get buy-in for a big tech investment with a recurring cost. You could lose [...]
Read moreJuly 1, 2022 | 5 minutes
When a website is designed and built to address a diverse range of individual’s needs, more users have equal access to information. Website accessibility empowers users with agency, arming them with a sense of meaningful purpose and responsibility throughout their customer journey often leading to improvements in general customer experience and loyalty. According to a [...]
Read moreJune 9, 2022 | 5 minutes
There’s a good chance you and your marketing or product team have personas in hand. They are an indispensable tool for creating meaningful, personalized experiences for your customers, prospects, and users. Have you ever wondered if the personas that you have are effective? Are they accurately representing your audience segments?Well, you aren’t alone. Re-evaluating your [...]
Read moreMay 5, 2022 | 5 minutes
It’s 2022 and we’re beginning our slow return to in-person meetings and events. What better to dip our toe back into the water than joining 9,998 other amazing attendees at ShopTalk 2022 in Las Vegas? Well, let us tell you! It was amazing, and a little overwhelming, to be back in the presence of industry-leading [...]
Read moreNovember 30, 2021 | 15 minutes
Who doesn’t love the idea of adding a new feature to their website to enhance customers’ experiences and make more money? It could be a new survey that helps users find the right product that you offer. A pop-up modal or banner that connects users with promotions or offers. A new feature could be new [...]
Read moreSeptember 27, 2021 | 5 minutes
When it comes to web design, complex design does not necessarily mean well-designed. Not all users are able to view, hear, or navigate intricate & elaborate patterns, which means that complexity can be exclusionary to many. For instance, 4.5% of the population is color blind, 3% of eCommerce users require a screen reader, and 3.1% [...]
Read moreAugust 23, 2021 | 5 minutes
Our human brains are constantly processing information. They can only process a limited amount of information at once. Every day we’re bombarded with a huge variety of information, often with time demands on how quickly that processing needs to happen. To keep up with that demand, our brains create neural shortcuts to help us quickly [...]
Read moreApril 6, 2021 | 5 minutes
John Gentle had an idea. “I thought it would be cool to rent a space,” he said in a recent interview, “and bring together a talented group of freelancers who could collaborate on projects and create a business development engine, outsourcing work to the people in the space.” “I think WeWork does have that model now,” [...]
Read moreMarch 5, 2021 | 5 minutes
As we begin to slowly shift into spring, we wanted to take a look back at one of our favorite projects from this past holiday season! We love spreading cheer year-round here at Robo. The holidays are especially exciting because they give us a great opportunity to send a little fun to our amazing partners [...]
Read moreJanuary 27, 2021 | 5 minutes
It’s finally here -- the new year we’ve been anticipating forever, or at least since life was upended by a global pandemic in March. Now, a vaccine is rolling out and maybe, just maybe, this will start to get back to some version of normalcy. But when it all returns, and we can once again [...]
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