Optimization

Have Great Content Part 2

Have Great Content Series | Part 2: The Power of Authentic Voice

Today’s digital landscape is crowded with voices. Consumers are intelligent and can distinguish between inauthentic and genuine messaging. Therefore, the necessity of ensuring messaging is authentic has become increasingly important. Let’s talk brand values Successful brands are deeply rooted in a set of values and beliefs. With the number of […]

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Have Great Content Series | Part 1: Know Your Audience

It has been over 20 years since Bill Gates infamously proclaimed ‘Content is King.’ With new technology, interfaces, user needs and trends, the proclamation still rings true as ever. No matter how innovative or engaging an interface is, without meaningful, compelling content any user experience falls short. At roboboogie, we […]

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Digital Analyst, Kelly Burgett

Top 5 Reasons to Start Using GA for Your A/B Test Analysis

Experimentation is both an art form and a science. It is a highly creative process that should be informed by (and evolve with) intentional measurement solutions. Starting with just a hunch or educated guess about improving the user experience, and testing the impact of changes can help inform if changes […]

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Design Thinking at March Camp Optimization

Exploring Design Thinking at March’s Camp Optimization

On March 15th, roboboogie’s Camp Optimization hosted Lacie Webb – our very own Sr. UX/UI Designer. This edition of our bi-monthly networking meet-up was all about Design Thinking, and the positive impact it can have on optimizing brainstorming sessions. Design Thinking is all about shifting focus to the user in […]

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Unpacking the Anatomy of eCommerce Shoppers: Flash Based Sales

The retail e-commerce landscape is alive and thriving. Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly 300% lift in online revenue in under ten years. One of the growing trends in ecommerce is through limited duration, […]

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Jesi Wu

Interview with roboboogie Project Manager, Jesi Wu

Here at roboboogie, we firmly believe that every project needs a dedicated project manager. From start to finish, the PM is responsible for making sure all projects are completed to roboboogie standards, and that each contributor has exactly what they need to succeed. Jesi Wu is our own master of […]

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Darius Capizzi

Working with AngularJS via Optimizely without Manual Activation

Introducing: Darius Capizzi   Role: Developer Time at roboboogie: 2 years and counting… I’ve been part of the roboboogie team that optimizes web experiences through multivariate and A/B experimentation for just over two years. In that time, I’ve had the opportunity to solve for and build highly integrated experiments using […]

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A/B Testing A/B Platforms

There are a lot of multivariate and A/B testing tools in the marketplace. Which one fits your company’s needs best depends on a myriad of factors, including, but not limited to: budget, number of visitors to your site, how you compile your analytics, and where you need to test. As […]

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Duncan Lawrence

Interview with roboboogie Optimization Strategist, Duncan Lawrence

Having a great idea is one thing, but how can strategy be utilized to bring that great idea to life? This month, we’re talking with roboboogie Optimization Strategist, Duncan Lawrence, who knows all about turning a vision into reality. Read on to learn more about what strategy means in the […]

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January Camp Optimization

The Power of Personalization at January’s Camp Optimization

On January 18th, roboboogie had the pleasure of hosting Kim Toomey of Lytics as she spoke at Camp Optimization on the importance of personalizing your marketing efforts. Kim unpacked the history of personalization, the role it plays in decision making and provided some simple tactics to start personalizing digital experiences immediately. […]

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