Optimization

Always Implement Your Wins

We here at roboboogie love to test. It’s exciting to blend the scientific with the creative to discover a better path toward conversions. Sometimes the most difficult part of optimization is not finding ways to improve ROIs or KPIs, but it’s the implementation of winning tests. Why implementing your wins […]

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collaborating to create strategy

To Succeed, First Define Success

When creating a digital experience, we all do so with the intention of being successful, but what success means must be documented and collaboratively understood to drive strategy and direction. A team needs to come to a consensus of what success looks like so all members can work together towards […]

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Getting Serious about Accessibility at November’s Camp Optimization

For the November installment of Camp Optimization, we had the opportunity to host Silas Sao, Sr. Product Designer at Cloudability, as he spoke on the importance of making sites and content accessible for all users. Silas has been crafting web experiences over the past ten years. While most of his […]

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How Voice and Tone Affect Conversation

How you communicate your brand goes beyond your logo, the products you sell, and how beautiful your website is. A brand’s voice and tone is the foundation for creating lasting relationships with users. Unfortunately, companies often do not spend enough time or do enough research to get it right. In […]

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designer optimizing images for web in photoshop

Optimizing Image Load to Increase Conversions

Conversion optimization most commonly focuses on improving the user experience through refining UI, however it is important to not forget the first step: site performance. Page load time is one of the most common factors which influences bounce rate. In a recent Google study, 53% of mobile users abandoned sites […]

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5 Key Takeaways from Opticon 2017

The fourth installment of Opticon was one for the books. The conference was packed with cutting edge innovation and some of the most creative minds in the industry. Whether it was the unveiling of new products, or hearing industry leaders discuss the shift in an experimentation mindset, there was no […]

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Client Case Study Series

Optimization Deconstructed

Optimization Deconstructed | Part VI: Letting Data Insights Drive Strategy

In our final installment of Optimization Deconstructed, we’ll wrap up our Specialized Bikes case study by discussing the importance of laying a strategic foundation on data insights, and how applying a data-driven optimization strategy ensures success. You can’t argue with results! Starting with Customer Data With each optimization engagement, we begin […]

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Don’t forget: Optimize those URLs!

When you’re planning on launching a website, a great deal of work and thought goes into the site content, UX/UI design, architecture and analytics tracking. Sometimes it is easy to focus all a team’s energy on the flashier components – and forget to sweat the small stuff. One core task […]

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Client Case Study Series

Optimization Deconstructed

Rider on Specialized bike doing bike tricks

Optimization Deconstructed | Part V: Key Components of Experience Design

This week the Optimization Deconstructed series is taking a closer look at a vital component to the work we do here at roboboogie, experience design. We’ll talk you through our process and circle back to how it relates to the optimization work we did for Specialized Bikes. The Necessity of […]

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Client Case Study Series

Optimization Deconstructed

Optimization Deconstructed | Part IV: Elements of Personalization

Let’s Talk Personalization! Welcome back to our blog series, Optimization Deconstructed! This week we will be discussing personalization – an essential step to increase value, solve user-specific needs, and reach new demographics. Personalization is best harnessed within an already well-performing, optimized experience. Learn more about our approach to experimentation to […]

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