Optimization

Darius Capizzi

Working with AngularJS via Optimizely without Manual Activation

Introducing: Darius Capizzi   Role: Developer Time at roboboogie: 2 years and counting… I’ve been part of the roboboogie team that optimizes web experiences through multivariate and A/B experimentation for just over two years. In that time, I’ve had the opportunity to solve for and build highly integrated experiments using […]

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Jeremy Sell making pixel perfect design

A/B Testing A/B Platforms

There are a lot of multivariate and A/B testing tools in the marketplace. Which one fits your company’s needs best depends on a myriad of factors, including, but not limited to: budget, number of visitors to your site, how you compile your analytics, and where you need to test. As […]

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Duncan Lawrence

Interview with Roboboogie Optimization Strategist, Duncan Lawrence

Having a great idea is one thing, but how can strategy be utilized to bring that great idea to life? This month, we’re talking with Roboboogie Optimization Strategist, Duncan Lawrence, who knows all about turning a vision into reality. Read on to learn more about what strategy means in the […]

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January 2018 Camp Optimization

The Power of Personalization at January’s Camp Optimization

On January 18th, roboboogie had the pleasure of hosting Kim Toomey of Lytics as she spoke at Camp Optimization on the importance of personalizing your marketing efforts. Kim unpacked the history of personalization, the role it plays in decision making and provided some simple tactics to start personalizing digital experiences immediately. […]

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Calculating conversion value from non-revenue events

Attributing Value to Non-Revenue Events Online

We are fortunate enough to be part of a new era in the digital marketing world. The amount of data at our fingertips is astronomical, and the value generated from applying that knowledge has the power to make or break an organization. Data has enabled insight into ROI-based decision making […]

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roboboogie team posing for a holiday team photo

2017: A Year in Review

Happy 2018! It’s a perfect time to reflect on the accomplishments and notable happenings of 2017. Thanks to the dedication, skills, and passion of the entire roboboogie team, 2017 was a year of considerable growth and success. We doubled both our office space and staff, deepened relationships with our existing […]

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josh logan

Interview with Roboboogie Technical Coordinator, Josh Logan

Do you have a go-to person to contact with complex technical questions? For Roboboogie, that person is Josh Logan – our rockstar Technical Coordinator. This week, we’re chatting with Josh to learn more about his role at Roboboogie, the importance of QA, and his thoughts on emerging technologies.   How […]

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Hero illustration showing a cat, dog, runner, woman drinking coffee, man working at desk and woman running

2018 New Years Optimization Resolutions

Hard to believe another year is almost in the rearview. Time to reflect and come up with those nagging, but potentially life changing resolutions. To help get you in the spirit, we’d like to share some optimization wisdom disguised as five popular personal resolutions. We hope this list inspires you […]

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roboboogie team acting like pieces of a chess board while on a large chess board

Always Implement Your Wins

We here at roboboogie love to test. It’s exciting to blend the scientific with the creative to discover a better path toward conversions. Sometimes the most difficult part of optimization is not finding ways to improve ROIs or KPIs, but it’s the implementation of winning tests. Why implementing your wins […]

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collaborating to create strategy

To Succeed, First Define Success

When creating a digital experience, we all do so with the intention of being successful, but what success means must be documented and collaboratively understood to drive strategy and direction. A team needs to come to a consensus of what success looks like so all members can work together towards […]

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