OUR BLOG
March 23, 2020 | 5 minutes
Face-to-face time is crucial for efficient communication, effective collaboration, and a thriving culture. With the sudden shift requiring our team to communicate entirely online, we realized we needed to quickly adapt to ensure we were able to continue to deliver the level of quality we strive for, all while maintaining our sense of community and [...]
Read moreDecember 4, 2019 | 5 minutes
A Team Perspective on Creating a More Genuine Brand & Website Well, looks like the cat’s out of the bag. And by cat, we mean the brand spanking new Roboboogie website: Refreshed, revamped, and ready to rock in 2020 and beyond. For us, this brand and website redesign was a large dose of our own [...]
Read moreJuly 30, 2019 | 5 minutes
Here at Roboboogie, our bread and butter is web experimentation. We're obsessed with A/B testing and how it can lead to better online experiences. But working within a multidisciplinary environment can be tricky—especially when it comes time to hand-off the test from design to development. Nobody likes to have a ton of meetings, but without [...]
Read moreJuly 29, 2019 | 5 minutes
It’s July and Camp Optimization was upon us yet again! This time, we teamed up with Technology Association of Oregon to bring a panel discussion regarding Embracing Experimentation Culture, a subject near and dear to our hearts. Gathered in the Assembly Lounge at Revolution Hall, our esteemed panel of Roboboogie professionals shared their thoughts on [...]
Read moreJune 26, 2019 | 5 minutes
Roboboogie’s Chief Experience Officer John Gentle has spent most of his adult life in web consultancy and iterative, data-backed design. With that kind of experience, one tends to get really excited about topics that others don’t tend to think about as much—but with that excitement comes passion and knowledge. We decided to kick off a [...]
Read moreJune 4, 2019 | 5 minutes
(NOTE: This post will be updated as new information and solutions are available from Optimizely, Google, VWO, Convert and others). Update: June 4, 2019 On May 13th, Safari released ITP 2.2 with its newest browser updates. This update further inhibits cross-site traffic by limiting client-side cookies set with document.cookie at 1 day when those cookies [...]
Read moreMay 28, 2019 | 5 minutes
May’s Camp Optimization came upon us and we found ourselves at Show Bar, right down the hall from the Roboboogie head office in SE Portland. This month, we were graced by a few new friends from FullStory, including Sr. Director of Product Management Agata Bugaj, who came to talk about the future of AI in [...]
Read moreMay 23, 2019 | 5 minutes
The old adage is true, a picture can be worth 1000 words. However, use the wrong image, and you might communicate the wrong 1000-word message. But in a highly dynamic and fast-paced world, communicating your message quickly is key to reaching customers. Remember to keep things visual, while communicating the right message: Images effectively and [...]
Read moreMay 15, 2019 | 5 minutes
Today’s digital landscape is crowded with voices. Consumers are intelligent and can distinguish between inauthentic and genuine messaging. Therefore, the necessity of ensuring messaging is authentic has become increasingly important. Let’s talk brand values Successful brands are deeply rooted in a set of values and beliefs. With the number of choices continually on the rise [...]
Read moreMay 9, 2019 | 5 minutes
It has been over 20 years since Bill Gates infamously proclaimed ‘Content is King.’ With new technology, interfaces, user needs and trends, the proclamation still rings true as ever. No matter how innovative or engaging an interface is, without meaningful, compelling content any user experience falls short. At roboboogie, we take content seriously as part [...]
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