Your hub for all things optimization.

ALL POSTS ANALYTICS (18) DESIGN (22) OPTIMIZATION (59) MARKETING (20) DEVELOPMENT (18) EVENTS (19)

Getting Specific with eCommerce Copy with Wacom’s Melissa Ashcraft

This month, Camp Optimization hosted Wacom’s Global Director of Marketing Communications, Melissa Ashcraft. Melissa’s presentation dove deep into the world of eCommerce copy and was complete with sage wisdom from a professional writing perspective and even some humor along the way. Here’s our recap on her discussion of how to move customers from awareness to [...]

Read more

How Voice and Tone Affect Website Conversions

How you communicate your brand goes beyond your logo, the products you sell, and how beautiful your website is. A brand’s voice and tone is the foundation for creating lasting relationships with users. Unfortunately, companies often do not spend enough time or do enough research to get it right. In this blog post we’ll dive [...]

Read more

A/B Testing A/B Platforms

There are a lot of multivariate and A/B testing tools in the marketplace. Which one fits your company's needs best depends on a myriad of factors, including, but not limited to: budget, number of visitors to your site, how you compile your analytics, and where you need to test. As an agency with diverse clients, [...]

Read more

Interview with SessionCam Product Manager, James Harber

Last month, roboboogie announced it's newest technology partnership with SessionCam. This month, we were able to sync up with James Harber, a Product Manager at SessionCam, to get his insider perspective on ways to help our clients get the most from their user data. Spending over 5 years identifying, understanding and quantifying website conversion issues has [...]

Read more

Introducing our Newest Technology Partner: SessionCam

We are excited to announce our newest technology partnership with advanced web analytics platform, SessionCam. SessionCam is a SaaS solution designed to help companies across the globe to optimize their online customer experience and find website conversion issues. They do this by taking an intelligence-based approach: using machine-learning algorithms to easily identify, visualize and understand [...]

Read more

Interview with Roboboogie Chief Operating Officer, Jed Fugle

Have you ever wondered what it’s really like to be a strategist? We sat down with Roboboogie Chief Operating Officer, Jed Fugle, to give you an inside look into the world of data-driven strategy to see what makes him tick - spoiler alert, it's data! Jed wears many hats in his role here at roboboogie, [...]

Read more

A/B Testing FAQs

Curious about the ever-evolving world of A/B testing and conversion rate optimization? Lead Developer, Jeremy Sell, is here to answer some frequently asked questions on the subject. Have even more questions? Drop us a line! What is A/B testing, and what can it help me achieve? In development, people often refer to A/B testing synonymously [...]

Read more

Speed up Your Optimizely Testing with X-Optimizely-CLI

Here at roboboogie we have been developing tests using Optimizely for over four years. When we started, Optimizely only had one version of their service, now known as Optimizely Classic. When developing on Classic, we wanted to integrate a tool to improve our development process instead of using the limited and somewhat cramped Optimizely UI [...]

Read more

Top 5 Reasons to Start Using GA for Your A/B Test Analysis

Experimentation is both an art form and a science. It is a highly creative process that should be informed by (and evolve with) intentional measurement solutions. Starting with just a hunch or educated guess about improving the user experience, and testing the impact of changes can help inform if changes are on the right track. [...]

Read more

Exploring Design Thinking with Roboboogie’s Lacie Webb

On March 15th, roboboogie’s Camp Optimization hosted Lacie Webb - our very own Sr. UX/UI Designer. This edition of our bi-monthly networking meet-up was all about Design Thinking, and the positive impact it can have on optimizing brainstorming sessions. Design Thinking is all about shifting focus to the user in order to solve problems. What [...]

Read more