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Top 5 Things You Need to Know about GA4

On July 1st, 2023, Google will sunset Universal Analytics and replace it with Google Analytics 4 (GA4). This new platform is designed from the ground up to be fully compliant with the General Data Protection Regulation (GDPR) and is built for the future, allowing organizations to seamlessly integrate desktop, mobile, and app traffic in one [...]

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The Mission for Fully-Perfect Customer Connections

Each step forward, no matter how winding the path, is a step closer to digital transformation. Over a decade ago, Roboboogie humbly began as a specialized design boutique focused on solving complex UX challenges for our clients. As time went on, we rounded out our services to cover the full web experience with expertise across [...]

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Testing Into a Feature Rollout

Who doesn’t love the idea of adding a new feature to their website to enhance customers’ experiences and make more money? It could be a new survey that helps users find the right product that you offer. A pop-up modal or banner that connects users with promotions or offers. A new feature could be new [...]

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Accessibility Checklist for Designers

When it comes to web design, complex design does not necessarily mean well-designed. Not all users are able to view, hear, or navigate intricate & elaborate patterns, which means that complexity can be exclusionary to many. For instance, 4.5% of the population is color blind, 3% of eCommerce users require a screen reader, and 3.1% [...]

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Cognitive Biases in Ecommerce

Our human brains are constantly processing information. They can only process a limited amount of information at once. Every day we’re bombarded with a huge variety of information, often with time demands on how quickly that processing needs to happen. To keep up with that demand, our brains create neural shortcuts to help us quickly [...]

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How to Get Great Qualitative Insights from User Testing

Every UX team should have a certified mind reader. However, mind reading certification does not exist... yet. In the meantime, UX researchers have honed in on what may be the next best thing: user testing.  Ah, the art of user testing - guiding users through a journey; seeking out an alternative point of view, an [...]

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Inside the Mind of Strategic Designer, Chase Farrell

Ever wondered who takes the big ideas at Roboboogie and makes them into real, living things? Meet Strategic Designer, Chase Farrell. This month, he was kind enough to sit down and tell us a little about what he does. How do you describe what you do? I like to view it as bringing our client [...]

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Roboboogie: Looking Back on a Decade of Success

John Gentle had an idea.  “I thought it would be cool to rent a space,” he said in a recent interview, “and bring together a talented group of freelancers who could collaborate on projects and create a business development engine, outsourcing work to the people in the space.” “I think WeWork does have that model now,” [...]

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Love is in the air: What you need to know before getting involved with an optimization agency

So, you’re exchanging glances with an optimization agency, eh? Flirting with the idea of starting a digital transformation journey? Looking to take your existing optimization or A/B testing program to the next level?  Nice moves, Casanova! Partnering with an optimization agency is a great way to jumpstart your digital heart. Engaging experts to get hands-on [...]

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Building an ROI-Driven Testing Plan at AB Tasty’s 2020 Virtual Summit

On December 10th, 2020, the Roboboogie team presented as part of AB Tasty’s US Digital Summit: The Future of Experience Optimization. This year’s event embraced the 2020 shift to virtual events and the host and presenters highlighted the acceleration of digital optimization. Topics included personalization, identifying growth opportunities, and of course, our topic, Building an [...]

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