OUR BLOG
June 29, 2023 | 5 minutes
Google is dropping its A/B testing product, Optimize, in September, and if you don’t have a plan to replace it yet, you might be left in the dark. The stakes: Budgets for innovation are lean, this is a hard time to get buy-in for a big tech investment with a recurring cost. You could lose [...]
Read moreMay 26, 2023 | 5 minutes
Next month marks the 10-year anniversary of my first A/B test. How things have changed since those early days! The A/B testing hustle was real - partnering with Optimizely and the incredible founding team there, under the innovative leadership of Dan Siroker and Pete Koomen. We were all just figuring things out. We knew that [...]
Read moreJanuary 30, 2023 | 5 minutes
On July 1st, 2023, Google will sunset Universal Analytics and replace it with Google Analytics 4 (GA4). This new platform is designed from the ground up to be fully compliant with the General Data Protection Regulation (GDPR) and is built for the future, allowing organizations to seamlessly integrate desktop, mobile, and app traffic in one [...]
Read moreDecember 20, 2022 | 5 minutes
Each step forward, no matter how winding the path, is a step closer to digital transformation. Over a decade ago, Roboboogie humbly began as a specialized design boutique focused on solving complex UX challenges for our clients. As time went on, we rounded out our services to cover the full web experience with expertise across [...]
Read moreNovember 30, 2021 | 15 minutes
Who doesn’t love the idea of adding a new feature to their website to enhance customers’ experiences and make more money? It could be a new survey that helps users find the right product that you offer. A pop-up modal or banner that connects users with promotions or offers. A new feature could be new [...]
Read moreSeptember 27, 2021 | 5 minutes
When it comes to web design, complex design does not necessarily mean well-designed. Not all users are able to view, hear, or navigate intricate & elaborate patterns, which means that complexity can be exclusionary to many. For instance, 4.5% of the population is color blind, 3% of eCommerce users require a screen reader, and 3.1% [...]
Read moreAugust 23, 2021 | 5 minutes
Our human brains are constantly processing information. They can only process a limited amount of information at once. Every day we’re bombarded with a huge variety of information, often with time demands on how quickly that processing needs to happen. To keep up with that demand, our brains create neural shortcuts to help us quickly [...]
Read moreMay 25, 2021 | 5 minutes
Every UX team should have a certified mind reader. However, mind reading certification does not exist... yet. In the meantime, UX researchers have honed in on what may be the next best thing: user testing. Ah, the art of user testing - guiding users through a journey; seeking out an alternative point of view, an [...]
Read moreApril 30, 2021 | 10 minutes
Ever wondered who takes the big ideas at Roboboogie and makes them into real, living things? Meet Strategic Designer, Chase Farrell. This month, he was kind enough to sit down and tell us a little about what he does. How do you describe what you do? I like to view it as bringing our client [...]
Read moreApril 6, 2021 | 5 minutes
John Gentle had an idea. “I thought it would be cool to rent a space,” he said in a recent interview, “and bring together a talented group of freelancers who could collaborate on projects and create a business development engine, outsourcing work to the people in the space.” “I think WeWork does have that model now,” [...]
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