May 26, 2023 | 5 minutes
10 Years of A/B Testing: Embracing Failure for Better Tests
Next month marks the 10-year anniversary of my first A/B test. How things have changed since those early days! The A/B testing hustle was real - partnering with Optimizely and the incredible founding team there, under the innovative leadership of Dan Siroker and Pete Koomen. We were all just figuring things out. We knew that [...]
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