May's Camp Optimization Event

Predicting User Frustration at May’s Camp Optimization

May’s Camp Optimization came upon us and we found ourselves at Show Bar, right down the hall from the Roboboogie head office in SE Portland. This month, we were graced by a few new friends from FullStory, including Sr. Director of Product Management Agata Bugaj, who came to talk about […]

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March Camp Optimization: Talking A/B Testing with Roboboogie Experts

Last week, Camp Optimization returned for a special, expert panel edition, featuring three website optimization pros from the Roboboogie team. We gathered at Teote Mezcalería on NE Alberta in Portland for an evening of A/B testing discussion, and an IRL A/B test with Mezcal. Our panel featured design, development, and […]

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A Depressing Look at Digital Marketing in 2019…and the Bright Side

On Friday afternoon at the SEMpdx Engage Conference , a friendly voice came over the mic: “The first part of this talk will be depressing,” Rand Fishkin, Founder of SparkToro and former CEO of MOZ, explained. He then proceeded to discuss some major changes that the SEO & Digital industries […]

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Camp Optimization January 2018

A sneak peak of what is in store at March’s Camp Optimization

On Thursday, March 21st, Roboboogie is hosting a special, expert panel edition of Camp Optimization at Teote, located at 2700 NE Alberta St. in Portland. This meet-up will feature Roboboogie’s very own website optimization pros, sharing their wisdom across three unique disciplines. Read more below for a sneak peak of […]

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FullStory + Roboboogie Teaming Up To Improve Customer Experiences

We are excited to announce our partnership with FullStory, the newest tool in our tool belt for improving user experiences and maximizing performance. We love partnering with technologies that are pushing the envelope in their area of expertise, and FullStory’s methods are innovative and continuously evolving. A great customer experience […]

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Trusting the Process: Iterative Design Leads to 121% Sales Lift for Kelty

Since 1952, Kelty has been creating proven outdoor gear that is innovative, uncomplicated, and durable. Their mission is to empower and inspire people to get outside, create memories, and cultivate a passion for adventure. Customers can buy products directly from Kelty using its eCommerce website, Kelty.com. Looking to increase online […]

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Getting Specific with eCommerce Copy at January’s Camp Optimization

This month, Camp Optimization hosted Wacom’s Global Director of Marketing Communications, Melissa Ashcraft. Melissa’s presentation dove deep into the world of eCommerce copy and was complete with sage wisdom from a professional writing perspective and even some humor along the way. Here’s our recap on her discussion of how to […]

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Interview with SessionCam Product Manager, James Harber

Last month, roboboogie announced it’s newest technology partnership with SessionCam. This month, we were able to sync up with James Harber, a Product Manager at SessionCam, to get his insider perspective on ways to help our clients get the most from their user data. Spending over 5 years identifying, understanding and […]

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