Optimization Archives

March 12, 2024 | 5 minutes

Navigating the Path to Conversion Success: Let Conversion Compass Guide You

In an ever-evolving landscape of digital optimization, prioritizing what and where to test can often feel disorienting. With countless variables like testing runtimes, page selection, and scope for design and development, it’s easy to feel directionless. But fear not, our Conversion Compass can point your optimization efforts in the right direction. Imagine having a personalized [...]

June 29, 2023 | 5 minutes

Don’t let the sun set on your Digital Optimization Program

Google is dropping its A/B testing product, Optimize, in September, and if you don’t have a plan to replace it yet, you might be left in the dark. The stakes: Budgets for innovation are lean, this is a hard time to get buy-in for a big tech investment with a recurring cost. You could lose [...]

May 26, 2023 | 5 minutes

10 Years of A/B Testing: Embracing Failure for Better Tests

Next month marks the 10-year anniversary of my first A/B test. How things have changed since those early days! The A/B testing hustle was real - partnering with Optimizely and the incredible founding team there, under the innovative leadership of Dan Siroker and Pete Koomen. We were all just figuring things out. We knew that [...]

January 30, 2023 | 5 minutes

Top 5 Things You Need to Know about GA4

On July 1st, 2023, Google will sunset Universal Analytics and replace it with Google Analytics 4 (GA4). This new platform is designed from the ground up to be fully compliant with the General Data Protection Regulation (GDPR) and is built for the future, allowing organizations to seamlessly integrate desktop, mobile, and app traffic in one [...]

December 20, 2022 | 5 minutes

The Mission for Fully-Perfect Customer Connections

Each step forward, no matter how winding the path, is a step closer to digital transformation. Over a decade ago, Roboboogie humbly began as a specialized design boutique focused on solving complex UX challenges for our clients. As time went on, we rounded out our services to cover the full web experience with expertise across [...]

November 30, 2021 | 15 minutes

Testing Into a Feature Rollout

Who doesn’t love the idea of adding a new feature to their website to enhance customers’ experiences and make more money? It could be a new survey that helps users find the right product that you offer. A pop-up modal or banner that connects users with promotions or offers. A new feature could be new [...]

September 27, 2021 | 5 minutes

Accessibility Checklist for Designers

When it comes to web design, complex design does not necessarily mean well-designed. Not all users are able to view, hear, or navigate intricate & elaborate patterns, which means that complexity can be exclusionary to many. For instance, 4.5% of the population is color blind, 3% of eCommerce users require a screen reader, and 3.1% [...]

August 23, 2021 | 5 minutes

Cognitive Biases in Ecommerce

Our human brains are constantly processing information. They can only process a limited amount of information at once. Every day we’re bombarded with a huge variety of information, often with time demands on how quickly that processing needs to happen. To keep up with that demand, our brains create neural shortcuts to help us quickly [...]

May 25, 2021 | 5 minutes

How to Get Great Qualitative Insights from User Testing

Every UX team should have a certified mind reader. However, mind reading certification does not exist... yet. In the meantime, UX researchers have honed in on what may be the next best thing: user testing. Ah, the art of user testing - guiding users through a journey; seeking out an alternative point of view, an [...]

April 30, 2021 | 10 minutes

Inside the Mind of Strategic Designer, Chase Farrell

Ever wondered who takes the big ideas at Roboboogie and makes them into real, living things? Meet Strategic Designer, Chase Farrell. This month, he was kind enough to sit down and tell us a little about what he does. How do you describe what you do? I like to view it as bringing our client [...]

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