Have you ever wondered what it’s really like to be a strategist? We sat down with Roboboogie Chief Operating Officer, Jed Fugle, to give you an inside look into the world of data-driven strategy to see what makes him tick – spoiler alert, it’s data! Jed wears many hats in […]
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Curious about the ever-evolving world of A/B testing and conversion rate optimization? Lead Developer, Jeremy Sell, is here to answer some frequently asked questions on the subject. Have even more questions? Drop us a line! What is A/B testing, and what can it help me achieve? In development, people often […]
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Here at roboboogie we have been developing tests using Optimizely for over four years. When we started, Optimizely only had one version of their service, now known as Optimizely Classic. When developing on Classic, we wanted to integrate a tool to improve our development process instead of using the limited […]
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The old adage is true, a picture can be worth 1000 words. However, use the wrong image, and you might communicate the wrong 1000 word message. But in a highly dynamic and fast-paced world, communicating your message quickly is key to reaching customers. Remember to keep things visual, while communicating […]
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Today’s digital landscape is crowded with voices. Consumers are intelligent and can distinguish between inauthentic and genuine messaging. Therefore, the necessity of ensuring messaging is authentic has become increasingly important. Let’s talk brand values Successful brands are deeply rooted in a set of values and beliefs. With the number of […]
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It has been over 20 years since Bill Gates infamously proclaimed ‘Content is King.’ With new technology, interfaces, user needs and trends, the proclamation still rings true as ever. No matter how innovative or engaging an interface is, without meaningful, compelling content any user experience falls short. At roboboogie, we […]
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Experimentation is both an art form and a science. It is a highly creative process that should be informed by (and evolve with) intentional measurement solutions. Starting with just a hunch or educated guess about improving the user experience, and testing the impact of changes can help inform if changes […]
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On March 15th, roboboogie’s Camp Optimization hosted Lacie Webb – our very own Sr. UX/UI Designer. This edition of our bi-monthly networking meet-up was all about Design Thinking, and the positive impact it can have on optimizing brainstorming sessions. Design Thinking is all about shifting focus to the user in […]
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The retail e-commerce landscape is alive and thriving. Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly 300% lift in online revenue in under ten years. One of the growing trends in ecommerce is through limited duration, […]
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Here at Roboboogie, we firmly believe that every project needs a dedicated producer. From start to finish, the PM is responsible for making sure all projects are completed to Roboboogie standards, and that each contributor has exactly what they need to succeed. Jesi Wu is our own master of production, […]
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