OUR BLOG
January 22, 2021 | 5 minutes
On December 10th, 2020, the Roboboogie team presented as part of AB Tasty’s US Digital Summit: The Future of Experience Optimization. This year’s event embraced the 2020 shift to virtual events and the host and presenters highlighted the acceleration of digital optimization. Topics included personalization, identifying growth opportunities, and of course, our topic, Building an [...]
Read moreNovember 19, 2020 | 5 minutes
Fix these four checkout-flow problems and give yourself the gift of no more abandoned carts and lost sales this holiday season We’ve all been there--browsing the internet aisles while listening in on a work meeting, you see a great holiday gift for Aunt Molly. You add it to your cart and, after a couple of [...]
Read moreOctober 13, 2020 | 8 minutes
The presidential election is less than a month away and as the candidates make their final pitches to the American people, they both need two things — votes and, of course, money, money, money. Both candidates' campaign websites are out in the wild ready to inform, persuade, solicit your donations and, yup...sell ya some swag. [...]
Read moreOctober 2, 2020 | 5 minutes
On Wednesday, September 30, Roboboogie joined up with our partners from FullStory and a group of excited UX and eCommerce professionals to share insights on optimizing eCommerce shopping experiences ahead of the 2020 holiday season. Along with the insights, Chris Zannotti from the FullStory team demonstrated how their digital experience analytics tool makes it possible. [...]
Read moreSeptember 22, 2020 | 5 minutes
This 2020 holiday shopping season will be like no other. Global online shopping trends have dramatically accelerated due to increased consumer demand fueled by changing needs in this pandemic. Whether for safety or convenience, the shift from face-to-face transactions to online experiences is profound. This shift is placing more pressure on companies to quickly improve [...]
Read moreAugust 28, 2020 | 5 minutes
FullStory recently released its “State of Digital Experience 2020” report, and this year’s focus is on mapping a path to digital experience maturity. One of the foundational reasons we began our partnership with FullStory lies in the platform's ability to combine qualitative and quantitative data. And true to FullStory's technological foundation, this report packs qualitative [...]
Read moreAugust 14, 2020 | 5 minutes
There’s no denying the importance of innovation in digital product development. The digital marketing ecosystem is no exception. The apps, websites, and related technologies and services it’s composed of are always changing to meet constantly evolving consumer needs and behavioral changes. In the world of analytics, more effective data visualizations are the reigning champion of [...]
Read moreJune 24, 2020 | 5 minutes
Most marketers understand the importance of excellent digital experience design. But unfortunately, situations frequently arise where designers must choose between nailing important details and meeting speed to market demands. While cutting corners may satisfy short term goals, neglecting design details can have a lasting impact on customer lifetime value. A quick definition of customer lifetime [...]
Read moreMay 11, 2020 | 7 minutes
Like any meaningful transformation, a complete website makeover doesn’t happen overnight. It takes creative vision, an unwavering commitment to the process, and the right resources. We’ve spent the last 10 years helping our clients transform their digital customer experiences into lean-mean-converting-machines. While our approach is always custom to the specific needs of each client, we’ve [...]
Read moreApril 13, 2020 | 5 minutes
Roboboogie Optimization Guide: Triage Edition The global pandemic is rapidly shaping a new digital economy. Huge behavioral shifts are happening as much of the world is relying on web-based businesses for everything from basic food needs, to complex work challenges. Shopping online is simply a safer, more accessible way to buy right now. In fact, [...]
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