Your hub for all things optimization.


Are you ready? Considerations for getting started with website optimization

When executed properly, website optimization has the potential to yield a strong return on your investment. Our clients engaged in ongoing A/B testing, personalization and/or data-backed design have seen as high as a 10x return on their investments in services and technologies, representing millions of dollars in additional revenue. That said, optimization is not for [...]

Read more

Specialized Bikes: Harnessing Optimizely to Power Personalization Campaign Targeting

The Challenge: Specialized Bikes, a worldwide brand for performance road and mountain bicycles, approached our agency, to help promote an onsite buy one, get one road tire campaign called Let’s Go Dutch.  In addition to A/B testing promotional content messaging through Optimizely, we identified an opportunity to serve personalized content to previously interested road tire [...]

Read more

Top 5 Attributes of a Successful Experience Optimization Scientist

Some say the process of learning how to learn, is more valuable than what you learn. As founder of a digital experience optimization agency (roboboogie Inc.) who fell madly in love with digital marketing after earning a BS in Geology, this certainly rings true to me. By studying a natural science, I learned how to [...]

Read more

Holiday Shoppers Have Feelings Too

It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data. Earlier this week a client of ours commented [...]

Read more

Opticon Sponsorship Announcement : Optimizely’s Annual Conference

PORTLAND, Ore. - April 15, 2015 -  -- On June 17th-18th 2015, roboboogie, a customer experience optimization agency is sponsoring Optimizely’s second annual optimization conference, Opticon. The conference will take place at Pier 27 in San Francisco, CA. This will be the third Optimizely event roboboogie has sponsored in the past 12 months as a [...]

Read more