OUR BLOG
November 15, 2017 | 5 minutes
For the November installment of Camp Optimization, we had the opportunity to host Silas Sao, Sr. Product Designer at Cloudability, as he spoke on the importance of making sites and content accessible for all users. Silas has been crafting web experiences over the past ten years. While most of his work has been in the [...]
Read moreNovember 1, 2017 | 5 minutes
Conversion optimization most commonly focuses on improving the user experience through refining UI, however it is important to not forget the first step: site performance. Page load time is one of the most common factors which influences bounce rate. In a recent Google study, 53% of mobile users abandoned sites that took more than three [...]
Read moreOctober 25, 2017 | 5 minutes
The fourth installment of Opticon was one for the books. The conference was packed with cutting edge innovation and some of the most creative minds in the industry. Whether it was the unveiling of new products, or hearing industry leaders discuss the shift in an experimentation mindset, there was no shortage of ideas floating around [...]
Read moreOctober 2, 2017 | 5 minutes
In our final installment of Optimization Deconstructed, we'll wrap up our Specialized Bikes case study by discussing the importance of laying a strategic foundation on data insights, and how applying a data-driven optimization strategy ensures success. You can't argue with results! Starting with Customer Data With each optimization engagement, we begin by understanding our client's customers: [...]
Read moreSeptember 29, 2017 | 5 minutes
When you’re planning on launching a website, a great deal of work and thought goes into the site content, UX/UI design, architecture and analytics tracking. Sometimes it is easy to focus all a team’s energy on the flashier components - and forget to sweat the small stuff. One core task that can get brushed over [...]
Read moreSeptember 21, 2017 | 5 minutes
This week the Optimization Deconstructed series is taking a closer look at a vital component to the work we do here at roboboogie, experience design. We'll talk you through our process and circle back to how it relates to the optimization work we did for Specialized Bikes. The Necessity of Effective User Experience Design User [...]
Read moreSeptember 13, 2017 | 5 minutes
Let’s Talk Personalization! Welcome back to our blog series, Optimization Deconstructed! This week we will be discussing personalization - an essential step to increase value, solve user-specific needs, and reach new demographics. Personalization is best harnessed within an already well-performing, optimized experience. Learn more about our approach to experimentation to maximize conversions, checkout our post Optimization [...]
Read moreSeptember 6, 2017 | 5 minutes
Let’s Talk Testing! Welcome back to our Optimization Deconstructed blog series! This week we will be discussing the elements of testing - an essential step in any optimization process. Throughout our optimization efforts, we utilize different experimentation strategies to gain qualitative and quantitative data. By harnessing this user data, we design solutions that meet customer [...]
Read moreAugust 30, 2017 | 5 minutes
Welcome back to our Optimization Deconstructed Blog series! This week we will dive into the fundamentals of optimization by examining the role of an experience audit, the importance of using KPIs, and tools to measure success. The Experience Audit An experience audit is the first step we take to evaluate the performance and positioning of [...]
Read moreAugust 22, 2017 | 5 minutes
You can find great email checklists all over the internet. Here are a few of my personal favorites: Litmus’s 24 Things to Check Before You SendCampaign Monitor’s Error-Free Email Marketing ChecklistConstant Contact’s Checklist Infographic Unfortunately, none of these account for Watson Campaign Automation’s (formerly Silverpop’s) unique flair. As an enterprise system, the assumption from IBM [...]
Read more