Optimization

Client Case Study Series

Optimization Deconstructed

Rider on Specialized bike doing bike tricks

Optimization Deconstructed | Part V: Key Components of Experience Design

This week the Optimization Deconstructed series is taking a closer look at a vital component to the work we do here at roboboogie, experience design. We’ll talk you through our process and circle back to how it relates to the optimization work we did for Specialized Bikes. The Necessity of […]

Read more

Client Case Study Series

Optimization Deconstructed

Two people riding Specialized road bikes

Optimization Deconstructed | Part IV: Elements of Personalization

Let’s Talk Personalization! Welcome back to our blog series, Optimization Deconstructed! This week we will be discussing personalization – an essential step to increase value, solve user-specific needs, and reach new demographics. Personalization is best harnessed within an already well-performing, optimized experience. Learn more about our approach to experimentation to […]

Read more

Client Case Study Series

Optimization Deconstructed

Specialized bike riders in city setting

Optimization Deconstructed | Part III: Elements of Experimentation

Let’s Talk Testing! Welcome back to our Optimization Deconstructed blog series! This week we will be discussing the elements of testing – an essential step in any optimization process. Throughout our optimization efforts, we utilize different experimentation strategies to gain qualitative and quantitative data. By harnessing this user data, we […]

Read more

Client Case Study Series

Optimization Deconstructed

Specialized bikers riding on rough terrain

Optimization Deconstructed | Part II: Fundamentals of Optimization

Welcome back to our Optimization Deconstructed Blog series! This week we will dive into the fundamentals of optimization by examining the role of an experience audit, the importance of using KPIs, and tools to measure success. The Experience Audit An experience audit is the first step we take to evaluate […]

Read more

Client Case Study Series

Optimization Deconstructed

Silhouette of riders with bikes and sunset in background

Optimization Deconstructed | Part I : Foundations of the Industry

Let’s Talk Optimization! We are excited to bring you a new blog series taking a closer look at roboboogie’s approach to optimization showcased through work with one of our amazing clients, Specialized Bikes. This post will be the first in a series of six, as we dive into deconstructing our […]

Read more
Data points being shaped into a structure

Opticon 2017: Where Creativity, Science …and Massages collide!

roboboogie will hit the road this October to support Optimizely as sponsors of their fourth annual optimization conference, Opticon. The conference will take place at the Wynn Hotel in Las Vegas, NV. Opticon is the leading event for practitioners of website optimization and A/B testing. It will be attended by […]

Read more
Traci Sym speaking in front of an audience at Creative Mornings PDX - How we frame survival determines how we live

Harnessing Survival Skills for Effective Conversion Rate Optimization

The roboboogie team had the pleasure of attending July’s Creative Mornings PDX to learn from the inspiring Traci Sym, the Founding Principle of Portland’s +&> (plus & greater than). In early adulthood, Traci was diagnosed with cancer and told she had a 30 percent chance of surviving. Instead of getting bogged down in her diagnosis, Traci decided to […]

Read more
John Gentle creating wireframes on a blackboard in a creative session

Are you ready? Considerations for getting started with website optimization

When executed properly, website optimization has the potential to yield a strong return on your investment. Our clients engaged in ongoing A/B testing, personalization and/or data-backed design have seen as high as a 10x return on their investments in services and technologies, representing millions of dollars in additional revenue. That […]

Read more