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Must-Follow Steps for Sending an Email with Watson Campaign Automation (formerly Silverpop)

You can find great email checklists all over the internet. Here are a few of my personal favorites: Litmus’s 24 Things to Check Before You SendCampaign Monitor’s Error-Free Email Marketing ChecklistConstant Contact’s Checklist Infographic Unfortunately, none of these account for Watson Campaign Automation’s (formerly Silverpop’s) unique flair. As an enterprise system, the assumption from IBM [...]

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Optimization Deconstructed | Part I : Foundations of the Industry

Let’s Talk Optimization! We are excited to bring you a new blog series taking a closer look at roboboogie's approach to optimization showcased through work with one of our amazing clients, Specialized Bikes. This post will be the first in a series of six, as we dive into deconstructing our process through a handful of [...]

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Opticon 2017: Where Creativity, Science …and Massages collide!

Roboboogie will hit the road this October to support Optimizely as sponsors of their fourth annual optimization conference, Opticon. The conference will take place at the Wynn Hotel in Las Vegas, NV. Opticon is the leading event for practitioners of website optimization and A/B testing. It will be attended by industry experts and marketing experts, [...]

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Harnessing Survival Skills for Effective Conversion Rate Optimization

The roboboogie team had the pleasure of attending July's Creative Mornings PDX to learn from the inspiring Traci Sym, the Founding Principle of Portland's +&> (plus & greater than). In early adulthood, Traci was diagnosed with cancer and told she had a 30 percent chance of surviving. Instead of getting bogged down in her diagnosis, Traci decided to “look at cancer as an [...]

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Are you ready? Considerations for getting started with website optimization

When executed properly, website optimization has the potential to yield a strong return on your investment. Our clients engaged in ongoing A/B testing, personalization and/or data-backed design have seen as high as a 10x return on their investments in services and technologies, representing millions of dollars in additional revenue. That said, optimization is not for [...]

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Specialized Bikes: Harnessing Optimizely to Power Personalization Campaign Targeting

The Challenge: Specialized Bikes, a worldwide brand for performance road and mountain bicycles, approached our agency, to help promote an onsite buy one, get one road tire campaign called Let’s Go Dutch.  In addition to A/B testing promotional content messaging through Optimizely, we identified an opportunity to serve personalized content to previously interested road tire [...]

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Top 5 Attributes of a Successful Experience Optimization Scientist

Some say the process of learning how to learn, is more valuable than what you learn. As founder of a digital experience optimization agency (roboboogie Inc.) who fell madly in love with digital marketing after earning a BS in Geology, this certainly rings true to me. By studying a natural science, I learned how to [...]

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Holiday Shoppers Have Feelings Too

It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data. Earlier this week a client of ours commented [...]

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Opticon Sponsorship Announcement : Optimizely’s Annual Conference

PORTLAND, Ore. - April 15, 2015 -  -- On June 17th-18th 2015, roboboogie, a customer experience optimization agency is sponsoring Optimizely’s second annual optimization conference, Opticon. The conference will take place at Pier 27 in San Francisco, CA. This will be the third Optimizely event roboboogie has sponsored in the past 12 months as a [...]

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