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Interview with Roboboogie Social Media Coordinator, Etain O’Longaigh

This week we're chatting with roboboogie's Social Media Coordinator, Etain O'Longaigh. Etain wrangles all of roboboogie's social channels, and makes sure we're posting relevant content that resonates with our followers. She also spends hours everyday engaging with the social community. How does she do it? Read on to learn more about what social media means [...]

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Unpacking the Anatomy of eCommerce Shoppers: Flash Based Sales

The retail e-commerce landscape is alive and thriving. Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly 300% lift in online revenue in under ten years. One of the growing trends in ecommerce is through limited duration, “flash” style sales. Promotions like [...]

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Interview with Roboboogie Sr. Producer, Jesi Wu

Here at Roboboogie, we firmly believe that every project needs a dedicated producer. From start to finish, the PM is responsible for making sure all projects are completed to Roboboogie standards, and that each contributor has exactly what they need to succeed. Jesi Wu is our own master of production, and this week we're picking [...]

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2017: A Year in Review

Happy 2018! It’s a perfect time to reflect on the accomplishments and notable happenings of 2017. Thanks to the dedication, skills, and passion of the entire roboboogie team, 2017 was a year of considerable growth and success. We doubled both our office space and staff, deepened relationships with our existing clients, and set sail with [...]

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2018 New Years Optimization Resolutions

Hard to believe another year is almost in the rearview. Time to reflect and come up with those nagging, but potentially life changing resolutions. To help get you in the spirit, we’d like to share some optimization wisdom disguised as five popular personal resolutions. We hope this list inspires you to set some goals for [...]

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Always Implement Your Wins

We here at roboboogie love to test. It’s exciting to blend the scientific with the creative to discover a better path toward conversions. Sometimes the most difficult part of optimization is not finding ways to improve ROIs or KPIs, but it’s the implementation of winning tests. Why implementing your wins is so important We recently [...]

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To Succeed, First Define Success

When creating a digital experience, we all do so with the intention of being successful, but what success means must be documented and collaboratively understood to drive strategy and direction. A team needs to come to a consensus of what success looks like so all members can work together towards a common goal. However, this [...]

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Must-Follow Steps for Sending an Email with Watson Campaign Automation (formerly Silverpop)

You can find great email checklists all over the internet. Here are a few of my personal favorites: Litmus’s 24 Things to Check Before You SendCampaign Monitor’s Error-Free Email Marketing ChecklistConstant Contact’s Checklist Infographic Unfortunately, none of these account for Watson Campaign Automation’s (formerly Silverpop’s) unique flair. As an enterprise system, the assumption from IBM [...]

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Are you ready? Considerations for getting started with website optimization

When executed properly, website optimization has the potential to yield a strong return on your investment. Our clients engaged in ongoing A/B testing, personalization and/or data-backed design have seen as high as a 10x return on their investments in services and technologies, representing millions of dollars in additional revenue. That said, optimization is not for [...]

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The Importance of Communication in UX Design: Takeaways from the 2017 Communicators Conference

Last week I had the pleasure of attending the 20th Anniversary Edition of Portland’s 2017 Communicator Conference hosted by PRSA Oregon. It was a wonderful event full of inspiring speakers and top-notch communicators. The conference got me thinking; effective communication skills are critical for conversion rate optimization professionals and design agencies. Understanding your audience and how [...]

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