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Thoughtful and Inclusive Websites: Why Website Accessibility Is Important and How to Make Them More Accessible.

When a website is designed and built to address a diverse range of individual’s needs, more users have equal access to information. Website accessibility empowers users with agency, arming them with a sense of meaningful purpose and responsibility throughout their customer journey often leading to improvements in general customer experience and loyalty.  According to a [...]

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User Inclusion Through Agnostic Personas 

There’s a good chance you and your marketing or product team have personas in hand. They are an indispensable tool for creating meaningful, personalized experiences for your customers, prospects, and users. Have you ever wondered if the personas that you have are effective? Are they accurately representing your audience segments?Well, you aren’t alone. Re-evaluating your [...]

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ShopTalk 2022 Las Vegas Recap

It’s 2022 and we’re beginning our slow return to in-person meetings and events. What better to dip our toe back into the water than joining 9,998 other amazing attendees at ShopTalk 2022 in Las Vegas? Well, let us tell you! It was amazing, and a little overwhelming, to be back in the presence of industry-leading [...]

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Testing Into a Feature Rollout

Who doesn’t love the idea of adding a new feature to their website to enhance customers’ experiences and make more money? It could be a new survey that helps users find the right product that you offer. A pop-up modal or banner that connects users with promotions or offers. A new feature could be new [...]

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Accessibility Checklist for Designers

When it comes to web design, complex design does not necessarily mean well-designed. Not all users are able to view, hear, or navigate intricate & elaborate patterns, which means that complexity can be exclusionary to many. For instance, 4.5% of the population is color blind, 3% of eCommerce users require a screen reader, and 3.1% [...]

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Cognitive Biases in Ecommerce

Our human brains are constantly processing information. They can only process a limited amount of information at once. Every day we’re bombarded with a huge variety of information, often with time demands on how quickly that processing needs to happen. To keep up with that demand, our brains create neural shortcuts to help us quickly [...]

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Roboboogie: Looking Back on a Decade of Success

John Gentle had an idea.  “I thought it would be cool to rent a space,” he said in a recent interview, “and bring together a talented group of freelancers who could collaborate on projects and create a business development engine, outsourcing work to the people in the space.” “I think WeWork does have that model now,” [...]

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Take a Tour of the Ultimate Holiday Experience

As we begin to slowly shift into spring, we wanted to take a look back at one of our favorite projects from this past holiday season!  We love spreading cheer year-round here at Robo. The holidays are especially exciting because they give us a great opportunity to send a little fun to our amazing partners [...]

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What digital trends from 2020 will live on into 2021?

It’s finally here -- the new year we’ve been anticipating forever, or at least since life was upended by a global pandemic in March. Now, a vaccine is rolling out and maybe, just maybe, this will start to get back to some version of normalcy. But when it all returns, and we can once again [...]

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Building an ROI-Driven Testing Plan at AB Tasty’s 2020 Virtual Summit

On December 10th, 2020, the Roboboogie team presented as part of AB Tasty’s US Digital Summit: The Future of Experience Optimization. This year’s event embraced the 2020 shift to virtual events and the host and presenters highlighted the acceleration of digital optimization. Topics included personalization, identifying growth opportunities, and of course, our topic, Building an [...]

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