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Thoughtful and Inclusive Websites: Why Website Accessibility Is Important and How to Make Them More Accessible.

When a website is designed and built to address a diverse range of individual’s needs, more users have equal access to information. Website accessibility empowers users with agency, arming them with a sense of meaningful purpose and responsibility throughout their customer journey often leading to improvements in general customer experience and loyalty.  According to a [...]

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User Inclusion Through Agnostic Personas 

There’s a good chance you and your marketing or product team have personas in hand. They are an indispensable tool for creating meaningful, personalized experiences for your customers, prospects, and users. Have you ever wondered if the personas that you have are effective? Are they accurately representing your audience segments?Well, you aren’t alone. Re-evaluating your [...]

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Roboboogie Design Portfolio

Since the launch of our new Robosite in 2019, we’ve been making changes here and there in between client projects to optimize the site experience. After almost three years of small improvements and edits, we identified a few different needs we could address with one larger addition to our website. First, we know that visitors [...]

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Testing Into a Feature Rollout

Who doesn’t love the idea of adding a new feature to their website to enhance customers’ experiences and make more money? It could be a new survey that helps users find the right product that you offer. A pop-up modal or banner that connects users with promotions or offers. A new feature could be new [...]

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Accessibility Checklist for Designers

When it comes to web design, complex design does not necessarily mean well-designed. Not all users are able to view, hear, or navigate intricate & elaborate patterns, which means that complexity can be exclusionary to many. For instance, 4.5% of the population is color blind, 3% of eCommerce users require a screen reader, and 3.1% [...]

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Cognitive Biases in Ecommerce

Our human brains are constantly processing information. They can only process a limited amount of information at once. Every day we’re bombarded with a huge variety of information, often with time demands on how quickly that processing needs to happen. To keep up with that demand, our brains create neural shortcuts to help us quickly [...]

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5 Adobe XD features you might be missing out on

Adobe XD is a powerful tool used for creating digital prototypes across UX/UI. Whether you’re just beginning your design career or you’re a seasoned professional, there are always more tricks you can learn to expand capabilities or speed up your workflow. Here are 5 Adobe XD features that you might be missing out on: Feature [...]

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How to Get Great Qualitative Insights from User Testing

Every UX team should have a certified mind reader. However, mind reading certification does not exist... yet. In the meantime, UX researchers have honed in on what may be the next best thing: user testing.  Ah, the art of user testing - guiding users through a journey; seeking out an alternative point of view, an [...]

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Inside the Mind of Strategic Designer, Chase Farrell

Ever wondered who takes the big ideas at Roboboogie and makes them into real, living things? Meet Strategic Designer, Chase Farrell. This month, he was kind enough to sit down and tell us a little about what he does. How do you describe what you do? I like to view it as bringing our client [...]

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Roboboogie: Looking Back on a Decade of Success

John Gentle had an idea.  “I thought it would be cool to rent a space,” he said in a recent interview, “and bring together a talented group of freelancers who could collaborate on projects and create a business development engine, outsourcing work to the people in the space.” “I think WeWork does have that model now,” [...]

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