Design

Photo of Roboboogie's September Camp Optimization Meet-Up

All About Design Sprints at September’s Camp Optimization

On Thursday, September 19th, Camp Optimization returned with the familiar face of Silas Sao, Senior Manager of Product Design at New Relic. Back in November 2017, Silas taught us all about the importance of ADA compliance and designing for inclusion, and left us with a few strategies for helping make […]

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CXO, John Gentle, working in design file.

Design is (not) just Problem Solving

“Design” is a fuzzy word. It takes on a vastly different meanings depending on the industry, context or background. So it makes sense to add some clarity and standard definition to the word. There has been a hot debate around the philosophical purpose of design, in this quest for clarity […]

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A/B Test Building: Streamlining Hand-Offs Between Designers and Developers

Here at Roboboogie, our bread and butter is web experimentation. We’re obsessed with A/B testing and how it can lead to better online experiences. But working within a multidisciplinary environment can be tricky—especially when it comes time to hand-off the test from design to development. Nobody likes to have a […]

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John Talks: The Future of AI in CX

Roboboogie’s Chief Experience Officer John Gentle has spent most of his adult life in web consultancy and iterative, data-backed design. With that kind of experience, one tends to get really excited about topics that others don’t tend to think about as much—but with that excitement comes passion and knowledge. We […]

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Trusting the Process: Iterative Design Leads to 121% Sales Lift for Kelty

Since 1952, Kelty has been creating proven outdoor gear that is innovative, uncomplicated, and durable. Their mission is to empower and inspire people to get outside, create memories, and cultivate a passion for adventure. Customers can buy products directly from Kelty using its eCommerce website, Kelty.com. Looking to increase online […]

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Getting Started with Data Visualization in Tableau

Getting Started with Data Visualization in Tableau

What is Data Visualization? Data visualization is traditionally described as the use of visual representations of data to expand human cognition. Data visualization, sometimes called information visualization, was born out of the field of Human Computer Interaction and helps humans make sense of data through visualization techniques like color, size, […]

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Roboboogie's Camp Optimization - October 2018

Selling User Experience at October’s Camp Optimization

Selling User Experience at October’s Camp Optimization This month, Camp Optimization returned to host Bill Levy, Program Manager at PeaceHealth. The event was all about the importance of user experience as a part of the design process across disciplines. Bill’s talk was riddled with fun facts about his experience, actionable […]

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xoxo festival 2018

Key Takeaways from XOXO Festival 2018

Held annually in Portland, OR, XOXO is an experiential festival and conference that brings together independent artists, makers, and content creators who work on the internet. What started as a small conference in 2012 with roughly 400 people has grown now to house over 2,200 people for 4 days of […]

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Envisioning Optimal Futures at July’s Camp Optimization

On Thursday, July 26th, Camp Optimization returned, bringing digital marketers together from the Portland and Vancouver areas to discuss optimization challenges, best practices, and wins. This installment of Camp Optimization hosted Salvador Orara, Lead UX Strategist at Jaguar Land Rover and President of AIGA Portland. Salvador spends his days looking […]

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Dont Wait: 5 Steps to Start Designing for Inclusion

Don’t Wait: 5 Steps to Start Designing for Inclusion

If you are reading this, you almost certainly have opened and passed through doorways thousands of times. Some wide, some narrow, some with heavy, creaky old doors that are hard to open and some that slide open easily with a simple push. Clearly, not all doorways are the same. I […]

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