Your hub for all things optimization.


The Power of Personalization with Lytics’s Kim Toomey

On January 18th, roboboogie had the pleasure of hosting Kim Toomey of Lytics as she spoke at Camp Optimization on the importance of personalizing your marketing efforts. Kim unpacked the history of personalization, the role it plays in decision making and provided some simple tactics to start personalizing digital experiences immediately. The talk was fun, engaging [...]

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Getting Serious about Accessibility with New Relic’s Silas Sao

For the November installment of Camp Optimization, we had the opportunity to host Silas Sao, Sr. Product Designer at Cloudability, as he spoke on the importance of making sites and content accessible for all users. Silas has been crafting web experiences over the past ten years. While most of his work has been in the [...]

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Narrowing In On What Success Looks Like with Opal Labs’ Andy Hugelier

On September 14th, Camp Optimization returned after a two-month summer hiatus - and we couldn’t have been more excited. The event was held at the Assembly Lounge at Washington High School, where we were joined by Opal Labs’ Director of Design, Andy Hugelier. Welcoming Andy Hugelier Andy is a designer by trade with an agency [...]

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Getting to Know MVPs with DevelopmentNow’s Ben Strackany

On June 29, Portland’s best and brightest digital marketing, development and conversion rate optimization professionals joined the roboboogie team for Camp Optimization, roboboogie’s bi-monthly meetup and networking event. This month roboboogie partnered with the Mobile, Web and Emerging tech wizards from DevelopmentNow. Attendees had the pleasure of hearing from DevelopmentNow’s founder and CEO Ben Strackany. [...]

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Diving into Personalization with Connective DX’s Ryan Summers

If you weren’t at the Assembly Lounge in Revolution Hall at 6:00p.m. on April 27th, you missed out! This marked our April 2017 edition of Camp Optimization, roboboogie’s bi-monthly networking event for optimization and marketing professionals. This month we had the exciting opportunity to hear from Ryan Summers, the Experience Optimization Lead at Connective DX. Ryan’s work [...]

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Building an Optimization Program with Simple’s Tyler Bullen

If you ever catch yourself wondering what it takes to establish and manage a successful optimization program look no further than Simple’s Optimization Manager, Tyler Bullen. As the Optimization Manager Tyler handles all of the A/B testing that occurs on Simple’s website, as well as the company’s data analytics. In case you’re unfamiliar with Simple [...]

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