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Roboboogie: Looking Back on a Decade of Success

John Gentle had an idea.  “I thought it would be cool to rent a space,” he said in a recent interview, “and bring together a talented group of freelancers who could collaborate on projects and create a business development engine, outsourcing work to the people in the space.” “I think WeWork does have that model now,” [...]

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Take a Tour of the Ultimate Holiday Experience

As we begin to slowly shift into spring, we wanted to take a look back at one of our favorite projects from this past holiday season!  We love spreading cheer year-round here at Robo. The holidays are especially exciting because they give us a great opportunity to send a little fun to our amazing partners [...]

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Building an ROI-Driven Testing Plan at AB Tasty’s 2020 Virtual Summit

On December 10th, 2020, the Roboboogie team presented as part of AB Tasty’s US Digital Summit: The Future of Experience Optimization. This year’s event embraced the 2020 shift to virtual events and the host and presenters highlighted the acceleration of digital optimization. Topics included personalization, identifying growth opportunities, and of course, our topic, Building an [...]

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Turning data insights into record-breaking holiday sales with Roboboogie and FullStory

On Wednesday, September 30, Roboboogie joined up with our partners from FullStory and a group of excited UX and eCommerce professionals to share insights on optimizing eCommerce shopping experiences ahead of the 2020 holiday season. Along with the insights, Chris Zannotti from the FullStory team demonstrated how their digital experience analytics tool makes it possible. [...]

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Social Distancing: How Roboboogie is staying healthy AND sane.

Social distancing. What an interesting phenomenon to have the entire world experience at once. The way we work and play has adapted to make sure we are keeping ourselves and our loved ones safe - from video conferencing client meetings to keeping 6 feet away from our neighbors. What do you do once you have [...]

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All About Design Sprints with New Relic’s Silas Sao

On Thursday, September 19th, Camp Optimization returned with the familiar face of Silas Sao, Senior Manager of Product Design at New Relic. Back in November 2017, Silas taught us all about the importance of ADA compliance and designing for inclusion, and left us with a few strategies for helping make the internet accessible for all. [...]

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Moving, Shaking, and A/B Testing in Oregon Wine Country

On a warm August evening, the Roboboogie team arrived at the Scholls Valley Lodge in scenic Oregon wine country for the Party in the Pinot, the Technology Association of Oregon's annual shindig. Bringing together some of the Oregon technology community's top movers and shakers, the event is a sight to behold and we were proud [...]

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Embracing Experimentation Culture with Roboboogie’s Test Team

It’s July and Camp Optimization was upon us yet again! This time, we teamed up with Technology Association of Oregon to bring a panel discussion regarding Embracing Experimentation Culture, a subject near and dear to our hearts. Gathered in the Assembly Lounge at Revolution Hall, our esteemed panel of Roboboogie professionals shared their thoughts on [...]

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Predicting User Frustration with FullStory’s Agata Bugaj

May’s Camp Optimization came upon us and we found ourselves at Show Bar, right down the hall from the Roboboogie head office in SE Portland. This month, we were graced by a few new friends from FullStory, including Sr. Director of Product Management Agata Bugaj, who came to talk about the future of AI in [...]

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Talking A/B Testing with Roboboogie Experts

Last week, Camp Optimization returned for a special, expert panel edition, featuring three website optimization pros from the Roboboogie team. We gathered at Teote Mezcalería on NE Alberta in Portland for an evening of A/B testing discussion, and an IRL A/B test with Mezcal. Our panel featured design, development, and data experts coming together to [...]

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