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January 21, 2017 | 5 minutes

Specialized Bikes: Harnessing Optimizely to Power Personalization Campaign Targeting

The Challenge: Specialized Bikes, a worldwide brand for performance road and mountain bicycles, approached our agency, to help promote an onsite buy one, get one road tire campaign called Let’s Go Dutch.  In addition to A/B testing promotional content messaging through Optimizely, we identified an opportunity to serve personalized content to previously interested road tire [...]

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January 20, 2017 | 5 minutes

Top 5 Attributes of a Successful Experience Optimization Scientist

Some say the process of learning how to learn, is more valuable than what you learn. As founder of a digital experience optimization agency (roboboogie Inc.) who fell madly in love with digital marketing after earning a BS in Geology, this certainly rings true to me. By studying a natural science, I learned how to [...]

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December 14, 2016 | 5 minutes

Holiday Shoppers Have Feelings Too

It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data. Earlier this week a client of ours commented [...]

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September 27, 2016 | 5 minutes

Building an Optimization Program with Simple’s Tyler Bullen

If you ever catch yourself wondering what it takes to establish and manage a successful optimization program look no further than Simple’s Optimization Manager, Tyler Bullen. As the Optimization Manager Tyler handles all of the A/B testing that occurs on Simple’s website, as well as the company’s data analytics. In case you’re unfamiliar with Simple [...]

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December 15, 2015 | 5 minutes

Opticon Sponsorship Announcement : Optimizely’s Annual Conference

PORTLAND, Ore. - April 15, 2015 -  -- On June 17th-18th 2015, roboboogie, a customer experience optimization agency is sponsoring Optimizely’s second annual optimization conference, Opticon. The conference will take place at Pier 27 in San Francisco, CA. This will be the third Optimizely event roboboogie has sponsored in the past 12 months as a [...]

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