OUR BLOG
September 21, 2017 | 5 minutes
This week the Optimization Deconstructed series is taking a closer look at a vital component to the work we do here at roboboogie, experience design. We'll talk you through our process and circle back to how it relates to the optimization work we did for Specialized Bikes. The Necessity of Effective User Experience Design User [...]
Read moreSeptember 18, 2017 | 5 minutes
On September 14th, Camp Optimization returned after a two-month summer hiatus - and we couldn’t have been more excited. The event was held at the Assembly Lounge at Washington High School, where we were joined by Opal Labs’ Director of Design, Andy Hugelier. Welcoming Andy Hugelier Andy is a designer by trade with an agency [...]
Read moreSeptember 13, 2017 | 5 minutes
Let’s Talk Personalization! Welcome back to our blog series, Optimization Deconstructed! This week we will be discussing personalization - an essential step to increase value, solve user-specific needs, and reach new demographics. Personalization is best harnessed within an already well-performing, optimized experience. Learn more about our approach to experimentation to maximize conversions, checkout our post Optimization [...]
Read moreSeptember 6, 2017 | 5 minutes
Let’s Talk Testing! Welcome back to our Optimization Deconstructed blog series! This week we will be discussing the elements of testing - an essential step in any optimization process. Throughout our optimization efforts, we utilize different experimentation strategies to gain qualitative and quantitative data. By harnessing this user data, we design solutions that meet customer [...]
Read moreSeptember 4, 2017 | 5 minutes
What can Google Analytics do for you? Google Analytics has long been a staple product for businesses to monitor user behavior on their sites, largely due to it’s ease of implementation, collection of easy-to-use standardized reports, dimensions and metrics, AND it’s free. While you can gain valuable insights just from an out-of-box implementation, the foundation [...]
Read moreAugust 30, 2017 | 5 minutes
Welcome back to our Optimization Deconstructed Blog series! This week we will dive into the fundamentals of optimization by examining the role of an experience audit, the importance of using KPIs, and tools to measure success. The Experience Audit An experience audit is the first step we take to evaluate the performance and positioning of [...]
Read moreAugust 22, 2017 | 5 minutes
You can find great email checklists all over the internet. Here are a few of my personal favorites: Litmus’s 24 Things to Check Before You SendCampaign Monitor’s Error-Free Email Marketing ChecklistConstant Contact’s Checklist Infographic Unfortunately, none of these account for Watson Campaign Automation’s (formerly Silverpop’s) unique flair. As an enterprise system, the assumption from IBM [...]
Read moreAugust 21, 2017 | 5 minutes
Let’s Talk Optimization! We are excited to bring you a new blog series taking a closer look at roboboogie's approach to optimization showcased through work with one of our amazing clients, Specialized Bikes. This post will be the first in a series of six, as we dive into deconstructing our process through a handful of [...]
Read moreAugust 10, 2017 | 5 minutes
Roboboogie will hit the road this October to support Optimizely as sponsors of their fourth annual optimization conference, Opticon. The conference will take place at the Wynn Hotel in Las Vegas, NV. Opticon is the leading event for practitioners of website optimization and A/B testing. It will be attended by industry experts and marketing experts, [...]
Read moreAugust 2, 2017 | 5 minutes
Have you ever wanted an to take an inside look at the role of a Strategic Designer? We sat down with Roboboogie Sr. Strategic Designer Lacie Webb to pick her brain about all things user experience design and to give you a glimpse at her approach to optimization. How do you describe what you do? [...]
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