Your hub for all things optimization.

Jumpstart your Behavioral Analysis with Custom Event Tracking

What can Google Analytics do for you? Google Analytics has long been a staple product for businesses to monitor user behavior on their sites, largely due to it’s ease of implementation, collection of easy-to-use standardized reports, dimensions and metrics, AND it’s free. While you can gain valuable insights just from an out-of-box implementation, the foundation [...]

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Optimization Deconstructed | Part II: Fundamentals of Optimization

Welcome back to our Optimization Deconstructed Blog series! This week we will dive into the fundamentals of optimization by examining the role of an experience audit, the importance of using KPIs, and tools to measure success. The Experience Audit An experience audit is the first step we take to evaluate the performance and positioning of [...]

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Must-Follow Steps for Sending an Email with Watson Campaign Automation (formerly Silverpop)

You can find great email checklists all over the internet. Here are a few of my personal favorites: Litmus’s 24 Things to Check Before You SendCampaign Monitor’s Error-Free Email Marketing ChecklistConstant Contact’s Checklist Infographic Unfortunately, none of these account for Watson Campaign Automation’s (formerly Silverpop’s) unique flair. As an enterprise system, the assumption from IBM [...]

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Optimization Deconstructed | Part I : Foundations of the Industry

Let’s Talk Optimization! We are excited to bring you a new blog series taking a closer look at roboboogie's approach to optimization showcased through work with one of our amazing clients, Specialized Bikes. This post will be the first in a series of six, as we dive into deconstructing our process through a handful of [...]

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Opticon 2017: Where Creativity, Science …and Massages collide!

Roboboogie will hit the road this October to support Optimizely as sponsors of their fourth annual optimization conference, Opticon. The conference will take place at the Wynn Hotel in Las Vegas, NV. Opticon is the leading event for practitioners of website optimization and A/B testing. It will be attended by industry experts and marketing experts, [...]

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Interview with Roboboogie Sr. Strategic Designer, Lacie Webb

Have you ever wanted an to take an inside look at the role of a Strategic Designer? We sat down with Roboboogie Sr. Strategic Designer Lacie Webb to pick her brain about all things user experience design and to give you a glimpse at her approach to optimization. How do you describe what you do? [...]

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Getting to Know MVPs with DevelopmentNow’s Ben Strackany

On June 29, Portland’s best and brightest digital marketing, development and conversion rate optimization professionals joined the roboboogie team for Camp Optimization, roboboogie’s bi-monthly meetup and networking event. This month roboboogie partnered with the Mobile, Web and Emerging tech wizards from DevelopmentNow. Attendees had the pleasure of hearing from DevelopmentNow’s founder and CEO Ben Strackany. [...]

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Harnessing Survival Skills for Effective Conversion Rate Optimization

The roboboogie team had the pleasure of attending July's Creative Mornings PDX to learn from the inspiring Traci Sym, the Founding Principle of Portland's +&> (plus & greater than). In early adulthood, Traci was diagnosed with cancer and told she had a 30 percent chance of surviving. Instead of getting bogged down in her diagnosis, Traci decided to “look at cancer as an [...]

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Are you ready? Considerations for getting started with website optimization

When executed properly, website optimization has the potential to yield a strong return on your investment. Our clients engaged in ongoing A/B testing, personalization and/or data-backed design have seen as high as a 10x return on their investments in services and technologies, representing millions of dollars in additional revenue. That said, optimization is not for [...]

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Interview with Roboboogie Experience Engineer, Jeremy Sell

Have you ever wondered what it's really like to be a developer? We sat down with Roboboogie Experience Engineer Jeremy Sell to give you an inside look into the development world and to see what makes him tick. How do you describe what you do? In Short: I help Roboboogie “make the internet better.” Really I [...]

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