Your hub for all things optimization.

7 Simple Ways to Get More out of Google Analytics

Google Analytics (GA) is one of the most powerful and straightforward tools to quickly start gathering web data on the market. Out-of-the-box GA provides a terrific snap-shot at site performance, but with a little customization you can be getting a lot more out of your implementation to make your analysis more powerful, intentional, and accurate. The [...]

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Interview with Roboboogie Social Media Coordinator, Etain O’Longaigh

This week we're chatting with roboboogie's Social Media Coordinator, Etain O'Longaigh. Etain wrangles all of roboboogie's social channels, and makes sure we're posting relevant content that resonates with our followers. She also spends hours everyday engaging with the social community. How does she do it? Read on to learn more about what social media means [...]

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Exploring Design Thinking with Roboboogie’s Lacie Webb

On March 15th, roboboogie’s Camp Optimization hosted Lacie Webb - our very own Sr. UX/UI Designer. This edition of our bi-monthly networking meet-up was all about Design Thinking, and the positive impact it can have on optimizing brainstorming sessions. Design Thinking is all about shifting focus to the user in order to solve problems. What [...]

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Unpacking the Anatomy of eCommerce Shoppers: Flash Based Sales

The retail e-commerce landscape is alive and thriving. Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly 300% lift in online revenue in under ten years. One of the growing trends in ecommerce is through limited duration, “flash” style sales. Promotions like [...]

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FAQs: Testing and Experimentation in the UX Process

As experts in the testing and experimentation space, we are frequently asked about the importance of User Experience design (UX), and the role it plays in optimization campaigns: What does a UX Designer do exactly? What challenges do they face when developing A/B tests? We're here to answer these questions and more, to illustrate why [...]

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Interview with Roboboogie Sr. Producer, Jesi Wu

Here at Roboboogie, we firmly believe that every project needs a dedicated producer. From start to finish, the PM is responsible for making sure all projects are completed to Roboboogie standards, and that each contributor has exactly what they need to succeed. Jesi Wu is our own master of production, and this week we're picking [...]

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Working with AngularJS via Optimizely without Manual Activation

Introducing: Darius Capizzi Role: DeveloperTime at roboboogie: 2 years and counting... I’ve been part of the roboboogie team that optimizes web experiences through multivariate and A/B experimentation for just over two years. In that time, I’ve had the opportunity to solve for and build highly integrated experiments using a variety of testing platforms: reworking a [...]

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Interview with Roboboogie Optimization Strategist, Duncan Lawrence

Having a great idea is one thing, but how can strategy be utilized to bring that great idea to life? This month, we're talking with Roboboogie Optimization Strategist, Duncan Lawrence, who knows all about turning a vision into reality. Read on to learn more about what strategy means in the optimization space, and to get [...]

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The Power of Personalization with Lytics’s Kim Toomey

On January 18th, roboboogie had the pleasure of hosting Kim Toomey of Lytics as she spoke at Camp Optimization on the importance of personalizing your marketing efforts. Kim unpacked the history of personalization, the role it plays in decision making and provided some simple tactics to start personalizing digital experiences immediately. The talk was fun, engaging [...]

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What is a conversion worth?

We are fortunate enough to be part of a new era in the digital marketing world. The amount of data at our fingertips is astronomical, and the value generated from applying that knowledge has the power to make or break an organization. Data has enabled insight into ROI-based decision making in a way where action [...]

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