Your hub for all things optimization.

Interview with Roboboogie Optimization Strategist, Duncan Lawrence

Having a great idea is one thing, but how can strategy be utilized to bring that great idea to life? This month, we're talking with Roboboogie Optimization Strategist, Duncan Lawrence, who knows all about turning a vision into reality. Read on to learn more about what strategy means in the optimization space, and to get [...]

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The Power of Personalization with Lytics’s Kim Toomey

On January 18th, roboboogie had the pleasure of hosting Kim Toomey of Lytics as she spoke at Camp Optimization on the importance of personalizing your marketing efforts. Kim unpacked the history of personalization, the role it plays in decision making and provided some simple tactics to start personalizing digital experiences immediately. The talk was fun, engaging [...]

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What is a conversion worth?

We are fortunate enough to be part of a new era in the digital marketing world. The amount of data at our fingertips is astronomical, and the value generated from applying that knowledge has the power to make or break an organization. Data has enabled insight into ROI-based decision making in a way where action [...]

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2017: A Year in Review

Happy 2018! It’s a perfect time to reflect on the accomplishments and notable happenings of 2017. Thanks to the dedication, skills, and passion of the entire roboboogie team, 2017 was a year of considerable growth and success. We doubled both our office space and staff, deepened relationships with our existing clients, and set sail with [...]

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Interview with Roboboogie Technical Coordinator, Josh Logan

Do you have a go-to person to contact with complex technical questions? For Roboboogie, that person is Josh Logan - our rockstar Technical Coordinator. This week, we're chatting with Josh to learn more about his role at Roboboogie, the importance of QA, and his thoughts on emerging technologies. How do you describe what you do? [...]

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2018 New Years Optimization Resolutions

Hard to believe another year is almost in the rearview. Time to reflect and come up with those nagging, but potentially life changing resolutions. To help get you in the spirit, we’d like to share some optimization wisdom disguised as five popular personal resolutions. We hope this list inspires you to set some goals for [...]

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Always Implement Your Wins

We here at roboboogie love to test. It’s exciting to blend the scientific with the creative to discover a better path toward conversions. Sometimes the most difficult part of optimization is not finding ways to improve ROIs or KPIs, but it’s the implementation of winning tests. Why implementing your wins is so important We recently [...]

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Interview with Roboboogie Strategic Designer, Chaylee Brown

This week, we're chatting with Roboboogie's newest Strategic Designer, Chaylee Brown, to learn more about her process with creative problem solving, and the role data plays in the creative workflow. Curious about where industry tools are headed? Read on! How do you describe what you do? I do a lot of things! I create, I [...]

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To Succeed, First Define Success

When creating a digital experience, we all do so with the intention of being successful, but what success means must be documented and collaboratively understood to drive strategy and direction. A team needs to come to a consensus of what success looks like so all members can work together towards a common goal. However, this [...]

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Getting Serious about Accessibility with New Relic’s Silas Sao

For the November installment of Camp Optimization, we had the opportunity to host Silas Sao, Sr. Product Designer at Cloudability, as he spoke on the importance of making sites and content accessible for all users. Silas has been crafting web experiences over the past ten years. While most of his work has been in the [...]

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