Your hub for all things optimization.

Opticon 2017: Where Creativity, Science …and Massages collide!

Roboboogie will hit the road this October to support Optimizely as sponsors of their fourth annual optimization conference, Opticon. The conference will take place at the Wynn Hotel in Las Vegas, NV. Opticon is the leading event for practitioners of website optimization and A/B testing. It will be attended by industry experts and marketing experts, [...]

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Interview with Roboboogie Sr. Strategic Designer, Lacie Webb

Have you ever wanted an to take an inside look at the role of a Strategic Designer? We sat down with Roboboogie Sr. Strategic Designer Lacie Webb to pick her brain about all things user experience design and to give you a glimpse at her approach to optimization. How do you describe what you do? [...]

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Getting to Know MVPs with DevelopmentNow’s Ben Strackany

On June 29, Portland’s best and brightest digital marketing, development and conversion rate optimization professionals joined the roboboogie team for Camp Optimization, roboboogie’s bi-monthly meetup and networking event. This month roboboogie partnered with the Mobile, Web and Emerging tech wizards from DevelopmentNow. Attendees had the pleasure of hearing from DevelopmentNow’s founder and CEO Ben Strackany. [...]

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Harnessing Survival Skills for Effective Conversion Rate Optimization

The roboboogie team had the pleasure of attending July's Creative Mornings PDX to learn from the inspiring Traci Sym, the Founding Principle of Portland's +&> (plus & greater than). In early adulthood, Traci was diagnosed with cancer and told she had a 30 percent chance of surviving. Instead of getting bogged down in her diagnosis, Traci decided to “look at cancer as an [...]

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Are you ready? Considerations for getting started with website optimization

When executed properly, website optimization has the potential to yield a strong return on your investment. Our clients engaged in ongoing A/B testing, personalization and/or data-backed design have seen as high as a 10x return on their investments in services and technologies, representing millions of dollars in additional revenue. That said, optimization is not for [...]

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Interview with Roboboogie Experience Engineer, Jeremy Sell

Have you ever wondered what it's really like to be a developer? We sat down with Roboboogie Experience Engineer Jeremy Sell to give you an inside look into the development world and to see what makes him tick. How do you describe what you do? In Short: I help Roboboogie “make the internet better.” Really I [...]

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The Importance of Communication in UX Design: Takeaways from the 2017 Communicators Conference

Last week I had the pleasure of attending the 20th Anniversary Edition of Portland’s 2017 Communicator Conference hosted by PRSA Oregon. It was a wonderful event full of inspiring speakers and top-notch communicators. The conference got me thinking; effective communication skills are critical for conversion rate optimization professionals and design agencies. Understanding your audience and how [...]

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Diving into Personalization with Connective DX’s Ryan Summers

If you weren’t at the Assembly Lounge in Revolution Hall at 6:00p.m. on April 27th, you missed out! This marked our April 2017 edition of Camp Optimization, roboboogie’s bi-monthly networking event for optimization and marketing professionals. This month we had the exciting opportunity to hear from Ryan Summers, the Experience Optimization Lead at Connective DX. Ryan’s work [...]

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Specialized Bikes: Harnessing Optimizely to Power Personalization Campaign Targeting

The Challenge: Specialized Bikes, a worldwide brand for performance road and mountain bicycles, approached our agency, to help promote an onsite buy one, get one road tire campaign called Let’s Go Dutch.  In addition to A/B testing promotional content messaging through Optimizely, we identified an opportunity to serve personalized content to previously interested road tire [...]

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Top 5 Attributes of a Successful Experience Optimization Scientist

Some say the process of learning how to learn, is more valuable than what you learn. As founder of a digital experience optimization agency (roboboogie Inc.) who fell madly in love with digital marketing after earning a BS in Geology, this certainly rings true to me. By studying a natural science, I learned how to [...]

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