Your hub for all things optimization.

Optimizing Image Load to Increase Conversions

Conversion optimization most commonly focuses on improving the user experience through refining UI, however it is important to not forget the first step: site performance. Page load time is one of the most common factors which influences bounce rate. In a recent Google study, 53% of mobile users abandoned sites that took more than three [...]

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5 Key Takeaways from Opticon 2017

The fourth installment of Opticon was one for the books. The conference was packed with cutting edge innovation and some of the most creative minds in the industry. Whether it was the unveiling of new products, or hearing industry leaders discuss the shift in an experimentation mindset, there was no shortage of ideas floating around [...]

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Interview with Roboboogie Behavioral Analyst, Kelly Burgett

Have you ever wanted to look deeper into the constantly evolving field of analytics? We sat down with Roboboogie Behavioral Analyst Kelly Burgett to ask about his expertise in digital analytics and to see how data tools tie into his work with optimization. How do you describe what you do? I see the process of [...]

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Top 8 Take-Aways From Portland Creative Conference

Nowadays it seems like everyone is throwing a conference: every major SaaS product and industry vertical has their own conference. There are more than enough opportunities to spend thousands of dollars while hunting for inspiration from creative leaders. But the Portland Creative Conference is different. Founded in 1990, the Portland Creative Conference is focused on [...]

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Optimization Deconstructed | Part VI: Letting Data Insights Drive Strategy

In our final installment of Optimization Deconstructed, we'll wrap up our Specialized Bikes case study by discussing the importance of laying a strategic foundation on data insights, and how applying a data-driven optimization strategy ensures success. You can't argue with results! Starting with Customer Data With each optimization engagement, we begin by understanding our client's customers: [...]

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Don’t forget: Optimize those URLs!

When you’re planning on launching a website, a great deal of work and thought goes into the site content, UX/UI design, architecture and analytics tracking. Sometimes it is easy to focus all a team’s energy on the flashier components - and forget to sweat the small stuff. One core task that can get brushed over [...]

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Optimization Deconstructed | Part V: Key Components of Experience Design

This week the Optimization Deconstructed series is taking a closer look at a vital component to the work we do here at roboboogie, experience design. We'll talk you through our process and circle back to how it relates to the optimization work we did for Specialized Bikes. The Necessity of Effective User Experience Design User [...]

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Narrowing In On What Success Looks Like with Opal Labs’ Andy Hugelier

On September 14th, Camp Optimization returned after a two-month summer hiatus - and we couldn’t have been more excited. The event was held at the Assembly Lounge at Washington High School, where we were joined by Opal Labs’ Director of Design, Andy Hugelier. Welcoming Andy Hugelier Andy is a designer by trade with an agency [...]

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Optimization Deconstructed | Part IV: Elements of Personalization

Let’s Talk Personalization! Welcome back to our blog series, Optimization Deconstructed! This week we will be discussing personalization - an essential step to increase value, solve user-specific needs, and reach new demographics. Personalization is best harnessed within an already well-performing, optimized experience. Learn more about our approach to experimentation to maximize conversions, checkout our post Optimization [...]

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Optimization Deconstructed | Part III: Elements of Experimentation

Let’s Talk Testing! Welcome back to our Optimization Deconstructed blog series! This week we will be discussing the elements of testing - an essential step in any optimization process. Throughout our optimization efforts, we utilize different experimentation strategies to gain qualitative and quantitative data. By harnessing this user data, we design solutions that meet customer [...]

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