Your hub for all things optimization.

Why design matters to customer lifetime value

Most marketers understand the importance of excellent digital experience design. But unfortunately, situations frequently arise where designers must choose between nailing important details and meeting speed to market demands. While cutting corners may satisfy short term goals, neglecting design details can have a lasting impact on customer lifetime value. A quick definition of customer lifetime [...]

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Digital transformation: A recipe for success

Like any meaningful transformation, a complete website makeover doesn’t happen overnight. It takes creative vision, an unwavering commitment to the process, and the right resources. We’ve spent the last 10 years helping our clients transform their digital customer experiences into lean-mean-converting-machines. While our approach is always custom to the specific needs of each client, we’ve [...]

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Optimization Tips Amidst a Global Pandemic

Roboboogie Optimization Guide: Triage Edition  The global pandemic is rapidly shaping a new digital economy. Huge behavioral shifts are happening as much of the world is relying on web-based businesses for everything from basic food needs, to complex work challenges.  Shopping online is simply a safer, more accessible way to buy right now. In fact, [...]

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Interview with AB Tasty Partnerships Director, Carlos Enriquez

This month, we sat down with Carlos to chat about all things A/B testing, from emerging trends in the industry to leveraging partners to take experimentation to the next level. What is your role at AB Tasty all about?  As Partnerships Director, my main goal is to cultivate win-win relationships that drive value for the [...]

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Social Distancing: How Roboboogie is staying healthy AND sane.

Social distancing. What an interesting phenomenon to have the entire world experience at once. The way we work and play has adapted to make sure we are keeping ourselves and our loved ones safe - from video conferencing client meetings to keeping 6 feet away from our neighbors. What do you do once you have [...]

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Collaborating Online: The Roboboogie Remote Video Checklist

Face-to-face time is crucial for efficient communication, effective collaboration, and a thriving culture. With the sudden shift requiring our team to communicate entirely online, we realized we needed to quickly adapt to ensure we were able to continue to deliver the level of quality we strive for, all while maintaining our sense of community and [...]

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Interview with FullStory Solutions Partner Manager, Harrison White

We sat down with Harrison White to get his perspective on establishing and optimizing an effective partner program from the ground up. How does he do it?! Read on for his insights, tips, and tricks. What is your role at FullStory all about?  On a day to day basis, I focus on developing an ecosystem [...]

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Roboboogie Through the Years

Woohoo 2020! New Year, new us. For the Roboboogie website, that’s certainly the case. After 8 years of brand evolution and refinement, we’ve arrived, and the latest iteration of our website feels like home. We’re proud to launch a totally new site that feels true to who we are, and is here to stay.  So, [...]

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Interview with Roboboogie Strategic Design Intern, August Wanner

Are you dying to know what it takes to be a data-driven designer at Roboboogie? Look no further! This month we're chatting with Strategic Design Intern, August Wanner, the newest addition to our killer design team. August plays a huge role in our creative process, from design innovation to creative problem solving. Read on to [...]

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