Your hub for all things optimization.

Roboboogie Through the Years

Woohoo 2020! New Year, new us. For the Roboboogie website, that’s certainly the case. After 8 years of brand evolution and refinement we’ve arrived, and the latest iteration of our website feels like home. We’re proud to launch a totally new site that feels true to who we are, and is here to stay.   So, [...]

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Interview with Roboboogie Strategic Design Intern, Emily Wanner

Are you dying to know what it takes to be a data-driven designer at Roboboogie? Look no further! This month we're chatting with Strategic Design Intern, Emily Wanner, the newest addition to our killer design team. Emily plays a huge role in our creative process, from design innovation to creative problem solving. Read on to [...]

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Same Great Robo, Brand New Boogie

A Team Perspective on Creating a More Genuine Brand & Website Well, looks like the cat’s out of the bag. And by cat, we mean the brand spanking new Roboboogie website: Refreshed, revamped, and ready to rock in 2020 and beyond. For us, this brand and website redesign was a large dose of our own [...]

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All About Design Sprints with New Relic’s Silas Sao

On Thursday, September 19th, Camp Optimization returned with the familiar face of Silas Sao, Senior Manager of Product Design at New Relic. Back in November 2017, Silas taught us all about the importance of ADA compliance and designing for inclusion, and left us with a few strategies for helping make the internet accessible for all. [...]

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Design is (not) just Problem Solving

"Design" is a fuzzy word. It takes on a vastly different meanings depending on the industry, context or background. So it makes sense to add some clarity and standard definition to the word. There has been a hot debate around the philosophical purpose of design, in this quest for clarity and nailing down a definition. [...]

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Moving, Shaking, and A/B Testing in Oregon Wine Country

On a warm August evening, the Roboboogie team arrived at the Scholls Valley Lodge in scenic Oregon wine country for the Party in the Pinot, the Technology Association of Oregon's annual shindig. Bringing together some of the Oregon technology community's top movers and shakers, the event is a sight to behold and we were proud [...]

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A/B Test Building: Streamlining Design-to-Dev Hand-offs

Here at Roboboogie, our bread and butter is web experimentation. We're obsessed with A/B testing and how it can lead to better online experiences. But working within a multidisciplinary environment can be tricky—especially when it comes time to hand-off the test from design to development. Nobody likes to have a ton of meetings, but without [...]

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Embracing Experimentation Culture with Roboboogie’s Test Team

It’s July and Camp Optimization was upon us yet again! This time, we teamed up with Technology Association of Oregon to bring a panel discussion regarding Embracing Experimentation Culture, a subject near and dear to our hearts. Gathered in the Assembly Lounge at Revolution Hall, our esteemed panel of Roboboogie professionals shared their thoughts on [...]

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The Future of AI in Customer Experience Optimization

Roboboogie’s Chief Experience Officer John Gentle has spent most of his adult life in web consultancy and iterative, data-backed design. With that kind of experience, one tends to get really excited about topics that others don’t tend to think about as much—but with that excitement comes passion and knowledge. We decided to kick off a [...]

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Safari ITP 2.1: How it Impacts your Testing and Personalization Program

(NOTE: This post will be updated as new information and solutions are available from Optimizely, Google, VWO, Convert and others). Update: June 4, 2019 On May 13th, Safari released ITP 2.2 with its newest browser updates. This update further inhibits cross-site traffic by limiting client-side cookies set with document.cookie at 1 day when those cookies [...]

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