OUR BLOG
January 30, 2023 | 5 minutes
On July 1st, 2023, Google will sunset Universal Analytics and replace it with Google Analytics 4 (GA4). This new platform is designed from the ground up to be fully compliant with the General Data Protection Regulation (GDPR) and is built for the future, allowing organizations to seamlessly integrate desktop, mobile, and app traffic in one [...]
Read moreDecember 20, 2022 | 5 minutes
Each step forward, no matter how winding the path, is a step closer to digital transformation. Over a decade ago, Roboboogie humbly began as a specialized design boutique focused on solving complex UX challenges for our clients. As time went on, we rounded out our services to cover the full web experience with expertise across [...]
Read moreNovember 1, 2022 | 5 minutes
Last month, our team had the opportunity to attend the first ever Digital Experience Intelligence (DXI) conference hosted by our partner, FullStory. The event brought together digital experience leaders and trailblazers to connect and share their passion for all things DXI. After three action packed days, we came home filled with ideas and tons of [...]
Read moreSeptember 20, 2022 | 5 minutes
Last month, our team flew 2,700 miles to the “City of Magic'' to attend the inaugural Catalyst conference . While Miami is typically known for its breathtaking beaches and vibrant nightlife, it’s also a budding hub for tech and innovation. Now back in Portland, our team is ready to unpack our trip and spread some [...]
Read moreAugust 18, 2022 | 5 minutes
Partnership programs focused entirely on annual recurring revenue (ARR) and lead sharing are missing out on a significant opportunity to increase customer lifetime value (CLV). It’s true, marketing agencies and consultancies are great lead sources as trusted advisors–particularly for clients targeted by data, analytics and marketing SaaS companies. However, there’s a much bigger partnership opportunity [...]
Read moreJuly 1, 2022 | 5 minutes
When a website is designed and built to address a diverse range of individual’s needs, more users have equal access to information. Website accessibility empowers users with agency, arming them with a sense of meaningful purpose and responsibility throughout their customer journey often leading to improvements in general customer experience and loyalty. According to a [...]
Read moreJune 9, 2022 | 5 minutes
There’s a good chance you and your marketing or product team have personas in hand. They are an indispensable tool for creating meaningful, personalized experiences for your customers, prospects, and users. Have you ever wondered if the personas that you have are effective? Are they accurately representing your audience segments?Well, you aren’t alone. Re-evaluating your [...]
Read moreMay 25, 2022 | 5 minutes
Since the launch of our new Robosite in 2019, we’ve been making changes here and there in between client projects to optimize the site experience. After almost three years of small improvements and edits, we identified a few different needs we could address with one larger addition to our website. First, we know that visitors [...]
Read moreMay 5, 2022 | 5 minutes
It’s 2022 and we’re beginning our slow return to in-person meetings and events. What better to dip our toe back into the water than joining 9,998 other amazing attendees at ShopTalk 2022 in Las Vegas? Well, let us tell you! It was amazing, and a little overwhelming, to be back in the presence of industry-leading [...]
Read moreNovember 30, 2021 | 15 minutes
Who doesn’t love the idea of adding a new feature to their website to enhance customers’ experiences and make more money? It could be a new survey that helps users find the right product that you offer. A pop-up modal or banner that connects users with promotions or offers. A new feature could be new [...]
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