Your hub for all things optimization.

Turning data insights into record-breaking holiday sales with Roboboogie and FullStory

On Wednesday, September 30, Roboboogie joined up with our partners from FullStory and a group of excited UX and eCommerce professionals to share insights on optimizing eCommerce shopping experiences ahead of the 2020 holiday season. Along with the insights, Chris Zannotti from the FullStory team demonstrated how their digital experience analytics tool makes it possible. [...]

Read more

Get a jump on the biggest online shopping season EVER!

This 2020 holiday shopping season will be like no other. Global online shopping trends have dramatically accelerated due to increased consumer demand fueled by changing needs in this pandemic. Whether for safety or convenience, the shift from face-to-face transactions to online experiences is profound. This shift is placing more pressure on companies to quickly improve [...]

Read more

Our Top 5 Favorite Insights from FullStory DX Maturity

FullStory recently released its “State of Digital Experience 2020” report, and this year’s focus is on mapping a path to digital experience maturity. One of the foundational reasons we began our partnership with FullStory lies in the platform's ability to combine qualitative and quantitative data. And true to FullStory's technological foundation, this report packs qualitative [...]

Read more

Ask the Optimization Experts: Perspectives on FullStory’s latest platform release: Dashboards

There’s no denying the importance of innovation in digital product development. The digital marketing ecosystem is no exception. The apps, websites, and related technologies and services it’s composed of are always changing to meet constantly evolving consumer needs and behavioral changes.  In the world of analytics, more effective data visualizations are the reigning champion of [...]

Read more

Why design matters to customer lifetime value

Most marketers understand the importance of excellent digital experience design. But unfortunately, situations frequently arise where designers must choose between nailing important details and meeting speed to market demands. While cutting corners may satisfy short term goals, neglecting design details can have a lasting impact on customer lifetime value. A quick definition of customer lifetime [...]

Read more

Digital transformation: A recipe for success

Like any meaningful transformation, a complete website makeover doesn’t happen overnight. It takes creative vision, an unwavering commitment to the process, and the right resources. We’ve spent the last 10 years helping our clients transform their digital customer experiences into lean-mean-converting-machines. While our approach is always custom to the specific needs of each client, we’ve [...]

Read more

Optimization Tips Amidst a Global Pandemic

Roboboogie Optimization Guide: Triage Edition  The global pandemic is rapidly shaping a new digital economy. Huge behavioral shifts are happening as much of the world is relying on web-based businesses for everything from basic food needs, to complex work challenges.  Shopping online is simply a safer, more accessible way to buy right now. In fact, [...]

Read more

Interview with AB Tasty Partnerships Director, Carlos Enriquez

This month, we sat down with Carlos to chat about all things A/B testing, from emerging trends in the industry to leveraging partners to take experimentation to the next level. What is your role at AB Tasty all about?  As Partnerships Director, my main goal is to cultivate win-win relationships that drive value for the [...]

Read more

Social Distancing: How Roboboogie is staying healthy AND sane.

Social distancing. What an interesting phenomenon to have the entire world experience at once. The way we work and play has adapted to make sure we are keeping ourselves and our loved ones safe - from video conferencing client meetings to keeping 6 feet away from our neighbors. What do you do once you have [...]

Read more