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Have Great Content Series | Part 2: The Power of Authentic Voice

Today’s digital landscape is crowded with voices. Consumers are intelligent and can distinguish between inauthentic and genuine messaging. Therefore, the necessity of ensuring messaging is authentic has become increasingly important. Let’s talk brand values Successful brands are deeply rooted in a set of values and beliefs. With the number of choices continually on the rise [...]

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Have Great Content Series | Part 1: Know Your Audience

It has been over 20 years since Bill Gates infamously proclaimed ‘Content is King.’ With new technology, interfaces, user needs and trends, the proclamation still rings true as ever. No matter how innovative or engaging an interface is, without meaningful, compelling content any user experience falls short. At roboboogie, we take content seriously as part [...]

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Getting Started with Data Visualization in Tableau

What is Data Visualization? Data visualization is traditionally described as the use of visual representations of data to expand human cognition. Data visualization, sometimes called information visualization, was born out of the field of Human Computer Interaction and helps humans make sense of data through visualization techniques like color, size, and other data representations. There [...]

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Interview with Roboboogie Experience Engineer, Darius Capizzi

This week, we're chatting with Roboboogie's very own data and development wizard, Darius Capizzi (also known as Experience Engineer). What does he do all day? What is in store for the future of A/B testing? Who is the 501st legion? Learn all this and more in the full interview below. How would you describe what [...]

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Case Study: Helping International Wacom Customers Reach the Right Place to Shop

For a global brand like Wacom, with distinct online stores for over 30 countries, it’s inevitable that a user may accidentally find themselves in the wrong eStore (and subsequently, on a website an unfamiliar language). Oof. The Roboboogie team designed, developed and launched a series of multivariate tests to determine the best way to help [...]

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Talking A/B Testing with Roboboogie Experts

Last week, Camp Optimization returned for a special, expert panel edition, featuring three website optimization pros from the Roboboogie team. We gathered at Teote Mezcalería on NE Alberta in Portland for an evening of A/B testing discussion, and an IRL A/B test with Mezcal. Our panel featured design, development, and data experts coming together to [...]

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A Depressing Look at Digital Marketing in 2019…and the Bright Side

On Friday afternoon at the SEMpdx Engage Conference , a friendly voice came over the mic: “The first part of this talk will be depressing,” Rand Fishkin, Founder of SparkToro and former CEO of MOZ, explained. He then proceeded to discuss some major changes that the SEO & Digital industries are experiencing, and where the [...]

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A sneak peak of what is in store at March’s Camp Optimization

On Thursday, March 21st, Roboboogie is hosting a special, expert panel edition of Camp Optimization at Teote, located at 2700 NE Alberta St. in Portland. This meet-up will feature Roboboogie’s very own website optimization pros, sharing their wisdom across three unique disciplines. Read more below for a sneak peak of our expert panel, and their [...]

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FullStory + Roboboogie Teaming Up To Improve Customer Experiences

We are excited to announce our partnership with FullStory, the newest tool in our tool belt for improving user experiences and maximizing performance. We love partnering with technologies that are pushing the envelope in their area of expertise, and FullStory's methods are innovative and continuously evolving. A great customer experience is no longer merely a [...]

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Trusting the Process: Iterative Design Leads to 121% Sales Lift for Kelty

Since 1952, Kelty has been creating proven outdoor gear that is innovative, uncomplicated, and durable. Their mission is to empower and inspire people to get outside, create memories, and cultivate a passion for adventure. Customers can buy products directly from Kelty using its eCommerce website, Kelty.com. Looking to increase online sales and deepen customer relationships [...]

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