Your hub for all things optimization.

Interview with AB Tasty Partnerships Director, Carlos Enriquez

This month, we sat down with Carlos to chat about all things A/B testing, from emerging trends in the industry to leveraging partners to take experimentation to the next level. What is your role at AB Tasty all about?  As Partnerships Director, my main goal is to cultivate win-win relationships that drive value for the [...]

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Social Distancing: How Roboboogie is staying healthy AND sane.

Social distancing. What an interesting phenomenon to have the entire world experience at once. The way we work and play has adapted to make sure we are keeping ourselves and our loved ones safe - from video conferencing client meetings to keeping 6 feet away from our neighbors. What do you do once you have [...]

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Collaborating Online: The Roboboogie Remote Video Checklist

Face-to-face time is crucial for efficient communication, effective collaboration, and a thriving culture. With the sudden shift requiring our team to communicate entirely online, we realized we needed to quickly adapt to ensure we were able to continue to deliver the level of quality we strive for, all while maintaining our sense of community and [...]

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Interview with FullStory Solutions Partner Manager, Harrison White

We sat down with Harrison White to get his perspective on establishing and optimizing an effective partner program from the ground up. How does he do it?! Read on for his insights, tips, and tricks. What is your role at FullStory all about?  On a day to day basis, I focus on developing an ecosystem [...]

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Roboboogie Through the Years

Woohoo 2020! New Year, new us. For the Roboboogie website, that’s certainly the case. After 8 years of brand evolution and refinement, we’ve arrived, and the latest iteration of our website feels like home. We’re proud to launch a totally new site that feels true to who we are, and is here to stay.  So, [...]

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Interview with Roboboogie Strategic Design Intern, August Wanner

Are you dying to know what it takes to be a data-driven designer at Roboboogie? Look no further! This month we're chatting with Strategic Design Intern, August Wanner, the newest addition to our killer design team. August plays a huge role in our creative process, from design innovation to creative problem solving. Read on to [...]

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Same Great Robo, Brand New Boogie

A Team Perspective on Creating a More Genuine Brand & Website Well, looks like the cat’s out of the bag. And by cat, we mean the brand spanking new Roboboogie website: Refreshed, revamped, and ready to rock in 2020 and beyond. For us, this brand and website redesign was a large dose of our own [...]

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All About Design Sprints with New Relic’s Silas Sao

On Thursday, September 19th, Camp Optimization returned with the familiar face of Silas Sao, Senior Manager of Product Design at New Relic. Back in November 2017, Silas taught us all about the importance of ADA compliance and designing for inclusion, and left us with a few strategies for helping make the internet accessible for all. [...]

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Design is (not) just Problem Solving

"Design" is a fuzzy word. It takes on a vastly different meanings depending on the industry, context or background. So it makes sense to add some clarity and standard definition to the word. There has been a hot debate around the philosophical purpose of design, in this quest for clarity and nailing down a definition. [...]

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Moving, Shaking, and A/B Testing in Oregon Wine Country

On a warm August evening, the Roboboogie team arrived at the Scholls Valley Lodge in scenic Oregon wine country for the Party in the Pinot, the Technology Association of Oregon's annual shindig. Bringing together some of the Oregon technology community's top movers and shakers, the event is a sight to behold and we were proud [...]

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