Your hub for all things optimization.

A/B Testing A/B Platforms

There are a lot of multivariate and A/B testing tools in the marketplace. Which one fits your company's needs best depends on a myriad of factors, including, but not limited to: budget, number of visitors to your site, how you compile your analytics, and where you need to test. As an agency with diverse clients, [...]

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Selling User Experience with PeaceHealth’s Bill Levy

This month, Camp Optimization returned to host Bill Levy, Program Manager at PeaceHealth. The event was all about the importance of user experience as a part of the design process across disciplines. Bill’s talk was riddled with fun facts about his experience, actionable takeaways, and of course, Play-Doh - don’t worry, I’ll get to that [...]

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Interview with SessionCam Product Manager, James Harber

Last month, roboboogie announced it's newest technology partnership with SessionCam. This month, we were able to sync up with James Harber, a Product Manager at SessionCam, to get his insider perspective on ways to help our clients get the most from their user data. Spending over 5 years identifying, understanding and quantifying website conversion issues has [...]

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Introducing our Newest Technology Partner: SessionCam

We are excited to announce our newest technology partnership with advanced web analytics platform, SessionCam. SessionCam is a SaaS solution designed to help companies across the globe to optimize their online customer experience and find website conversion issues. They do this by taking an intelligence-based approach: using machine-learning algorithms to easily identify, visualize and understand [...]

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Key Takeaways from XOXO Festival 2018

Held annually in Portland, OR, XOXO is an experiential festival and conference that brings together independent artists, makers, and content creators who work on the internet. What started as a small conference in 2012 with roughly 400 people has grown now to house over 2,200 people for 4 days of talks, meet-ups, and demos. Here [...]

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Interview with Roboboogie Chief Operating Officer, Jed Fugle

Have you ever wondered what it’s really like to be a strategist? We sat down with Roboboogie Chief Operating Officer, Jed Fugle, to give you an inside look into the world of data-driven strategy to see what makes him tick - spoiler alert, it's data! Jed wears many hats in his role here at roboboogie, [...]

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Envisioning Optimal Futures with AIGA’s Salvador Orara

On Thursday, July 26th, Camp Optimization returned, bringing digital marketers together from the Portland and Vancouver areas to discuss optimization challenges, best practices, and wins. This installment of Camp Optimization hosted Salvador Orara, Lead UX Strategist at Jaguar Land Rover and President of AIGA Portland. Salvador spends his days looking to the future, and visioning [...]

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Don’t Wait: 5 Steps to Start Designing for Inclusion

If you are reading this, you almost certainly have opened and passed through doorways thousands of times. Some wide, some narrow, some with heavy, creaky old doors that are hard to open and some that slide open easily with a simple push. Clearly, not all doorways are the same. I want you to visualize a [...]

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Diving into User-Centric Design

Applying a user-centric approach to research and design helps guide the problem solving process to understand customer motivations, ultimately improving performance. User-centric design (or UCD) is a principle that puts the user's needs as the focus of every stage of the decision-making process through research, concept, design, development, and implementation. In this post, we’ll will [...]

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A/B Testing FAQs

Curious about the ever-evolving world of A/B testing and conversion rate optimization? Lead Developer, Jeremy Sell, is here to answer some frequently asked questions on the subject. Have even more questions? Drop us a line! What is A/B testing, and what can it help me achieve? In development, people often refer to A/B testing synonymously [...]

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