OUR BLOG
October 9, 2018 | 5 minutes
Last month, roboboogie announced it's newest technology partnership with SessionCam. This month, we were able to sync up with James Harber, a Product Manager at SessionCam, to get his insider perspective on ways to help our clients get the most from their user data. Spending over 5 years identifying, understanding and quantifying website conversion issues has [...]
Read moreSeptember 25, 2018 | 5 minutes
We are excited to announce our newest technology partnership with advanced web analytics platform, SessionCam. SessionCam is a SaaS solution designed to help companies across the globe to optimize their online customer experience and find website conversion issues. They do this by taking an intelligence-based approach: using machine-learning algorithms to easily identify, visualize and understand [...]
Read moreSeptember 12, 2018 | 5 minutes
Held annually in Portland, OR, XOXO is an experiential festival and conference that brings together independent artists, makers, and content creators who work on the internet. What started as a small conference in 2012 with roughly 400 people has grown now to house over 2,200 people for 4 days of talks, meet-ups, and demos. Here [...]
Read moreAugust 29, 2018 | 5 minutes
Have you ever wondered what it’s really like to be a strategist? We sat down with Roboboogie Chief Operating Officer, Jed Fugle, to give you an inside look into the world of data-driven strategy to see what makes him tick - spoiler alert, it's data! Jed wears many hats in his role here at roboboogie, [...]
Read moreAugust 1, 2018 | 5 minutes
On Thursday, July 26th, Camp Optimization returned, bringing digital marketers together from the Portland and Vancouver areas to discuss optimization challenges, best practices, and wins. This installment of Camp Optimization hosted Salvador Orara, Lead UX Strategist at Jaguar Land Rover and President of AIGA Portland. Salvador spends his days looking to the future, and visioning [...]
Read moreJuly 17, 2018 | 5 minutes
If you are reading this, you almost certainly have opened and passed through doorways thousands of times. Some wide, some narrow, some with heavy, creaky old doors that are hard to open and some that slide open easily with a simple push. Clearly, not all doorways are the same. I want you to visualize a [...]
Read moreJuly 10, 2018 | 5 minutes
Applying a user-centric approach to research and design helps guide the problem solving process to understand customer motivations, ultimately improving performance. User-centric design (or UCD) is a principle that puts the user's needs as the focus of every stage of the decision-making process through research, concept, design, development, and implementation. In this post, we’ll will [...]
Read moreJune 27, 2018 | 5 minutes
Curious about the ever-evolving world of A/B testing and conversion rate optimization? Lead Developer, Jeremy Sell, is here to answer some frequently asked questions on the subject. Have even more questions? Drop us a line! What is A/B testing, and what can it help me achieve? In development, people often refer to A/B testing synonymously [...]
Read moreJune 13, 2018 | 5 minutes
Here at roboboogie we have been developing tests using Optimizely for over four years. When we started, Optimizely only had one version of their service, now known as Optimizely Classic. When developing on Classic, we wanted to integrate a tool to improve our development process instead of using the limited and somewhat cramped Optimizely UI [...]
Read moreMay 30, 2018 | 5 minutes
On May 24th, roboboogie’s Camp Optimization hosted Aaron Stusser, eCommerce Manager at Yakima Products, who spoke about the applying the theory of Buying Decision Behavior to digital content creation. Aaron discussed the psychology behind buying decision behavior in order to highlight how brands can make smarter content to drive conversions. By breaking down consumers into [...]
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