Your hub for all things optimization.

Unpacking the Anatomy of eCommerce Shoppers: Flash Based Sales

The retail e-commerce landscape is alive and thriving. Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly 300% lift in online revenue in under ten years. One of the growing trends in ecommerce is through limited duration, “flash” style sales. Promotions like [...]

Read more

FAQs: Testing and Experimentation in the UX Process

As experts in the testing and experimentation space, we are frequently asked about the importance of User Experience design (UX), and the role it plays in optimization campaigns: What does a UX Designer do exactly? What challenges do they face when developing A/B tests? We're here to answer these questions and more, to illustrate why [...]

Read more

Interview with Roboboogie Sr. Producer, Jesi Wu

Here at Roboboogie, we firmly believe that every project needs a dedicated producer. From start to finish, the PM is responsible for making sure all projects are completed to Roboboogie standards, and that each contributor has exactly what they need to succeed. Jesi Wu is our own master of production, and this week we're picking [...]

Read more

Working with AngularJS via Optimizely without Manual Activation

Introducing: Darius Capizzi Role: DeveloperTime at roboboogie: 2 years and counting... I’ve been part of the roboboogie team that optimizes web experiences through multivariate and A/B experimentation for just over two years. In that time, I’ve had the opportunity to solve for and build highly integrated experiments using a variety of testing platforms: reworking a [...]

Read more

Interview with Roboboogie Optimization Strategist, Duncan Lawrence

Having a great idea is one thing, but how can strategy be utilized to bring that great idea to life? This month, we're talking with Roboboogie Optimization Strategist, Duncan Lawrence, who knows all about turning a vision into reality. Read on to learn more about what strategy means in the optimization space, and to get [...]

Read more

The Power of Personalization with Lytics’s Kim Toomey

On January 18th, roboboogie had the pleasure of hosting Kim Toomey of Lytics as she spoke at Camp Optimization on the importance of personalizing your marketing efforts. Kim unpacked the history of personalization, the role it plays in decision making and provided some simple tactics to start personalizing digital experiences immediately. The talk was fun, engaging [...]

Read more

What is a conversion worth?

We are fortunate enough to be part of a new era in the digital marketing world. The amount of data at our fingertips is astronomical, and the value generated from applying that knowledge has the power to make or break an organization. Data has enabled insight into ROI-based decision making in a way where action [...]

Read more

2017: A Year in Review

Happy 2018! It’s a perfect time to reflect on the accomplishments and notable happenings of 2017. Thanks to the dedication, skills, and passion of the entire roboboogie team, 2017 was a year of considerable growth and success. We doubled both our office space and staff, deepened relationships with our existing clients, and set sail with [...]

Read more

Interview with Roboboogie Technical Coordinator, Josh Logan

Do you have a go-to person to contact with complex technical questions? For Roboboogie, that person is Josh Logan - our rockstar Technical Coordinator. This week, we're chatting with Josh to learn more about his role at Roboboogie, the importance of QA, and his thoughts on emerging technologies. How do you describe what you do? [...]

Read more

2018 New Years Optimization Resolutions

Hard to believe another year is almost in the rearview. Time to reflect and come up with those nagging, but potentially life changing resolutions. To help get you in the spirit, we’d like to share some optimization wisdom disguised as five popular personal resolutions. We hope this list inspires you to set some goals for [...]

Read more