OUR BLOG
December 6, 2017 | 5 minutes
We here at roboboogie love to test. It’s exciting to blend the scientific with the creative to discover a better path toward conversions. Sometimes the most difficult part of optimization is not finding ways to improve ROIs or KPIs, but it’s the implementation of winning tests. Why implementing your wins is so important We recently [...]
Read moreNovember 29, 2017 | 5 minutes
This week, we're chatting with Roboboogie's newest Strategic Designer, Chaylee Brown, to learn more about her process with creative problem solving, and the role data plays in the creative workflow. Curious about where industry tools are headed? Read on! How do you describe what you do? I do a lot of things! I create, I [...]
Read moreNovember 22, 2017 | 5 minutes
When creating a digital experience, we all do so with the intention of being successful, but what success means must be documented and collaboratively understood to drive strategy and direction. A team needs to come to a consensus of what success looks like so all members can work together towards a common goal. However, this [...]
Read moreNovember 15, 2017 | 5 minutes
For the November installment of Camp Optimization, we had the opportunity to host Silas Sao, Sr. Product Designer at Cloudability, as he spoke on the importance of making sites and content accessible for all users. Silas has been crafting web experiences over the past ten years. While most of his work has been in the [...]
Read moreNovember 1, 2017 | 5 minutes
Conversion optimization most commonly focuses on improving the user experience through refining UI, however it is important to not forget the first step: site performance. Page load time is one of the most common factors which influences bounce rate. In a recent Google study, 53% of mobile users abandoned sites that took more than three [...]
Read moreOctober 25, 2017 | 5 minutes
The fourth installment of Opticon was one for the books. The conference was packed with cutting edge innovation and some of the most creative minds in the industry. Whether it was the unveiling of new products, or hearing industry leaders discuss the shift in an experimentation mindset, there was no shortage of ideas floating around [...]
Read moreOctober 18, 2017 | 5 minutes
Have you ever wanted to look deeper into the constantly evolving field of analytics? We sat down with Roboboogie Behavioral Analyst Kelly Burgett to ask about his expertise in digital analytics and to see how data tools tie into his work with optimization. How do you describe what you do? I see the process of [...]
Read moreOctober 11, 2017 | 5 minutes
Nowadays it seems like everyone is throwing a conference: every major SaaS product and industry vertical has their own conference. There are more than enough opportunities to spend thousands of dollars while hunting for inspiration from creative leaders. But the Portland Creative Conference is different. Founded in 1990, the Portland Creative Conference is focused on [...]
Read moreOctober 2, 2017 | 5 minutes
In our final installment of Optimization Deconstructed, we'll wrap up our Specialized Bikes case study by discussing the importance of laying a strategic foundation on data insights, and how applying a data-driven optimization strategy ensures success. You can't argue with results! Starting with Customer Data With each optimization engagement, we begin by understanding our client's customers: [...]
Read moreSeptember 29, 2017 | 5 minutes
When you’re planning on launching a website, a great deal of work and thought goes into the site content, UX/UI design, architecture and analytics tracking. Sometimes it is easy to focus all a team’s energy on the flashier components - and forget to sweat the small stuff. One core task that can get brushed over [...]
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