Archive for May, 2018

roboboogie Camp Optimization Event - May 2018

Buying Decision Behavior at May’s Camp Optimization

On May 24th, roboboogie’s Camp Optimization hosted Aaron Stusser, eCommerce Manager at Yakima Products, who spoke about the applying the theory of Buying Decision Behavior to digital content creation. Aaron discussed the psychology behind buying decision behavior in order to highlight how brands can make smarter content to drive conversions. […]

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Takeaways from Digital Growth Unleashed 2018

The roboboogie team was fortunate to be a sponsor at this year’s installment of Digital Growth Unleashed, so we packed up our bags and made our way down to Las Vegas. Our week was full of great meetings and engaging conversations, but don’t feed too bad if you missed out […]

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Have Great Content Pt. 3

Have Great Content Series | Part 3: Develop Visual Storytelling

The old adage is true, a picture can be worth 1000 words. However, use the wrong image, and you might communicate the wrong 1000 word message. But in a highly dynamic and fast-paced world, communicating your message quickly is key to reaching customers. Remember to keep things visual, while communicating […]

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Have Great Content Part 2

Have Great Content Series | Part 2: The Power of Authentic Voice

Today’s digital landscape is crowded with voices. Consumers are intelligent and can distinguish between inauthentic and genuine messaging. Therefore, the necessity of ensuring messaging is authentic has become increasingly important. Let’s talk brand values Successful brands are deeply rooted in a set of values and beliefs. With the number of […]

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Artistic drawing of people

Have Great Content Series | Part 1: Know Your Audience

It has been over 20 years since Bill Gates infamously proclaimed ‘Content is King.’ With new technology, interfaces, user needs and trends, the proclamation still rings true as ever. No matter how innovative or engaging an interface is, without meaningful, compelling content any user experience falls short. At roboboogie, we […]

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