Data-Driven E-commerce Website redesign

Looking to boost site engagement and online sales, Benchmade engaged roboboogie to provide UX strategy and design services in an overhaul of their web presence and eStore.



Increase in online sales
Key Services
  • User Experience Design
  • Visual Design
  • Photography
  • Video Production
insights design

Roboboogie took a vested interest in our company, learning about our core customers and becoming intimate with our product mix, they were able to design a truly new, intuitive shopping experience for both new and existing knife customers. The sales, AOV, CVR and bounce rates have all exceeded expectations.


Dave Stainsby, Consumer Experience Manager at Benchmade Knife Co.