|Design & Hope||Test & Optimize|
|SPEED TO MARKET|
|6—12 months||Launch within first month|
|RETURN ON INVESTMENT|
|No ROI until new site launches||ROI within weeks of starting|
|PERFORMANCE AT LAUNCH|
|Stagnant or decreased||Quickly establish new baseline|
|No, uses subjective design process||Yes, uses objective, data-backed approach|
|No ROI until site launches||10X or greater within 12 months|
|Standard industry benchmarks||Builds lifetime customers|
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