Conversion Compass

Your guide to north star metrics.

Get a six month testing roadmap in only two weeks.

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Digital Optimization Without Breaking the Bank

Cross organizational collaboration on A/B test ideas is great, but without a clear data-driven strategy and roadmap in place, it's hard to get those big conversion wins you want. Roboboogie's Conversion Compass was created specifically to offer a cost effective way to address this issue with an actionable, data-driven six month test and optimize roadmap.

A one-stop shop for all of your digital optimization needs.
With over a decade of perfecting the experimentation process, Roboboogie helps companies optimize digital experiences by leveraging technology and best-practice processes to improve key metrics like conversion, engagement, and retention.
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Turn-Key CRO Program Management

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CRO Consulting Services

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High Performance Digital Experience Design

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Digital Experience Assessments + Strategies

Data-Driven Approach
Our data-driven approach, broad technology expertise, and ability to design and develop complex A/B tests immediate unlocks revenue wins while building your CRO practice.

How the Conversion Compass Works


Account Onboarding & Business Objectives Distillation

Collaborating closely, Roboboogie's team defines organizational objectives, and develops measurable goals with a focus on ROI modeling.


Data & Insights Analysis

Accessing key data sources, Roboboogie identifies optimization opportunities, highlighting themes to guide subsequent conversion rate optimization strategies.


Ideation Session

Through collaborative ideation, data-driven test ideas are generated and transformed into potential A/B test concepts, documented in a comprehensive backlog.


Prioritization and Planning

Using Roboboogie's prioritization calculator, our lead analyst develops a roadmap with detailed test briefs for each incorporated test.


Roadmap Presentation

Roboboogie presents the roadmap, ideation content, backlog, and testing briefs.

Key Deliverables
You'll not only receive a data-driven roadmap but also gain valuable insights into the best-practice process for strategically planning your upcoming upcoming A/B Test sprints.

6-month Roadmap

A strategic and visual plan outlining the sequence and schedule of A/B testing initiatives over a six-month period, guiding the execution of experiments and optimization efforts to achieve your desired business outcomes.


A comprehensive list of potential A/B test ideas generated during ideation sessions, prioritized based on their strategic importance, potential impact, and alignment with business objectives.

ROI Models

Models that quantify the potential return on investment for specific A/B testing initiatives, providing a data-driven basis for prioritization and decision-making in YOUR optimization process.

Test Briefs

Detailed documents specifying the hypothesis, test description, supporting data, design variables, and recommended design solutions for individual A/B tests.

Want to learn more?

Get in touch today to learn more about improving your experimentation outcomes. We'd love to discuss your goals and start driving measurable impact through the Conversion Compass Program.

“The talent at Roboboogie is top notch – no other agency is as data-focused when it comes to design and user experience decisions. No question, Roboboogie only makes smart decisions.”

Aaron Stusser,

eCommerce Manager at Yakima Racks

“Roboboogie consistently found innovative solutions to work within the limitations of our platform that added up to a 46% revenue increase YOY. They have always been there for us during critical product deployments and work with incredibly tight deadlines to deliver a stellar product.”

Conan Magnuson,

eCommerce Manager at Wacom Technologies

“Roboboogie's full-service optimization task-force makes A/B testing easy. Data-driven UX with creative and dev chops and excellent service. Roboboogie is a dream agency to work with. We are getting impressive results.”

Craig Schinn,

Senior Director of eCommerce at The Clymb

“Roboboogie helped us take our testing program from 5 to 100 almost overnight. They gave us much needed insight into our customer segments and acted on that to drive actual results through personalization, A/B testing and design.”

John Freeborn,

EX Lead at Specialized Bikes

“We engaged with Roboboogie to conduct an experience audit of our site because we wanted a fresh perspective. Our design team used many of Roboboogie's recommendations when we re-platformed our site, and our post launch conversion rate is up 121%!”

Cory Barnes,

Digital Marketing Manager at Exxel Outdoors/Kelty

“Roboboogie's strategic, data-backed approach design removed subjectivity from the design process and is yielding a 151% increase in community registrations. Our partners and customers love the new Optiverse community.”

Amanda Swan,

Community Manager at Optimizely

We can walk the walk, and talk the talk.

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