You have a choice when it comes to Digital Transformation.
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*Spoiler alert, one of these approaches pays for itself.
| Design & Hope | Test & Optimize |
|---|---|
| SPEED TO MARKET | |
| 6—12 months | Launch within first month |
| RETURN ON INVESTMENT | |
| No ROI until new site launches | ROI within weeks of starting |
| PERFORMANCE AT LAUNCH | |
| Stagnant or decreased | Quickly establish new baseline |
| DATA-DRIVEN | |
| No, uses subjective design process | Yes, uses objective, data-backed approach |
| REVENUE | |
| No ROI until site launches | 10X or greater within 12 months |
| CUSTOMER EXPERIENCE | |
| Standard industry benchmarks | Builds lifetime customers |
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Digital transformation: A recipe for success
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