You have a choice when it comes to Digital Transformation.

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*Spoiler alert, one of these approaches pays for itself.

Design & Hope Test & Optimize
SPEED TO MARKET
6—12 months Launch within first month
RETURN ON INVESTMENT
No ROI until new site launches ROI within weeks of starting
PERFORMANCE AT LAUNCH
Stagnant or decreased Quickly establish new baseline
DATA-DRIVEN
No, uses subjective design process Yes, uses objective, data-backed approach
REVENUE
No ROI until site launches 10X or greater within 12 months
CUSTOMER EXPERIENCE
Standard industry benchmarks Builds lifetime customers
Illustration of a strategist evaluating the UX/UI of a website
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Digital transformation: A recipe for success

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