Archive for August, 2017

Client Case Study Series

Optimization Deconstructed

Specialized bikers riding on rough terrain

Optimization Deconstructed | Part II: Fundamentals of Optimization

Welcome back to our Optimization Deconstructed Blog series! This week we will dive into the fundamentals of optimization by examining the role of an experience audit, the importance of using KPIs, and tools to measure success. The Experience Audit An experience audit is the first step we take to evaluate […]

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Client Case Study Series

Optimization Deconstructed

Optimization Deconstructed | Part I : Foundations of the Industry

Let’s Talk Optimization! We are excited to bring you a new blog series taking a closer look at roboboogie’s approach to optimization showcased through work with one of our amazing clients, Specialized Bikes. This post will be the first in a series of six, as we dive into deconstructing our […]

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Opticon 2017: Where Creativity, Science …and Massages collide!

roboboogie will hit the road this October to support Optimizely as sponsors of their fourth annual optimization conference, Opticon. The conference will take place at the Wynn Hotel in Las Vegas, NV. Opticon is the leading event for practitioners of website optimization and A/B testing. It will be attended by […]

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Interview with roboboogie UX/UI Designer, Lacie Webb

Have you ever wanted an to take an inside look at the role of a UX Designer? We sat down with roboboogie UX/UI Designer Lacie Webb to pick her brain about all things user experience design and to give you a glimpse at her approach to optimization. How do you […]

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