Archive for October, 2017

Opticon 2017 - Presentation screen

5 Key Takeaways from Opticon 2017

The fourth installment of Opticon was one for the books. The conference was packed with cutting edge innovation and some of the most creative minds in the industry. Whether it was the unveiling of new products, or hearing industry leaders discuss the shift in an experimentation mindset, there was no […]

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Kelly Burgett - digital analyst

Interview with Roboboogie Behavioral Analyst, Kelly Burgett

Have you ever wanted to look deeper into the constantly evolving field of analytics? We sat down with Roboboogie Behavioral Analyst Kelly Burgett to ask about his expertise in digital analytics and to see how data tools tie into his work with optimization.   How do you describe what you […]

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Portland Creative Conference - Speaker in front of audience

Top 8 Take-Aways From Portland Creative Conference

Nowadays it seems like everyone is throwing a conference: every major SaaS product and industry vertical has their own conference. There are more than enough opportunities to spend thousands of dollars while hunting for inspiration from creative leaders. But the Portland Creative Conference is different. Founded in 1990, the Portland […]

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Client Case Study Series

Optimization Deconstructed

Victor Robles and Stratton Easter in Bend, Oregon, USA

Optimization Deconstructed | Part VI: Letting Data Insights Drive Strategy

In our final installment of Optimization Deconstructed, we’ll wrap up our Specialized Bikes case study by discussing the importance of laying a strategic foundation on data insights, and how applying a data-driven optimization strategy ensures success. You can’t argue with results! Starting with Customer Data With each optimization engagement, we begin […]

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