Archive for January, 2018

Duncan Lawrence

Interview with roboboogie Optimization Strategist, Duncan Lawrence

Having a great idea is one thing, but how can strategy be utilized to bring that great idea to life? This month, we’re talking with roboboogie Optimization Strategist, Duncan Lawrence, who knows all about turning a vision into reality. Read on to learn more about what strategy means in the […]

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January 2018 Camp Optimization

The Power of Personalization at January’s Camp Optimization

On January 18th, roboboogie had the pleasure of hosting Kim Toomey of Lytics as she spoke at Camp Optimization on the importance of personalizing your marketing efforts. Kim unpacked the history of personalization, the role it plays in decision making and provided some simple tactics to start personalizing digital experiences immediately. […]

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Calculating conversion value from non-revenue events

Calculating Conversion Value for Non-Revenue Events

We are fortunate enough to be part of a new era in the digital marketing world. The amount of data at our fingertips is astronomical, and the value generated from applying that knowledge has the power to make or break an organization. Data has enabled insight into ROI-based decision making […]

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roboboogie team posing for a holiday team photo

2017: A Year in Review

Happy 2018! It’s a perfect time to reflect on the accomplishments and notable happenings of 2017. Thanks to the dedication, skills, and passion of the entire roboboogie team, 2017 was a year of considerable growth and success. We doubled both our office space and staff, deepened relationships with our existing […]

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