What digital trends from 2020 will live on into 2021?

It’s finally here — the new year we’ve been anticipating forever, or at least since life was upended by a global pandemic in March. Now, a vaccine is rolling out and maybe, just maybe, this will start to get back to some version of normalcy.

But when it all returns, and we can once again hug our friends or dine together indoors, what from these last tumultuous months will remain?

We asked the Roboboogie team to tell us what trends they think will live on once the pandemic recedes into memory.

Working remote is here to stay.

I’ve long been a believer that optional remote work allows us to be our most productive. Having the ability to go heads down on a large project, without distractions for a few hours produces the best work and no place can offer the isolation of our home office. The one caveat is that too much time away from a team can wreak havoc on company culture and make people feel isolated. There is a sweet spot and it differs for different people. – Jeremy Sell (Director of Technology)

Bye, Bye, Bye, ‘90s design.

No one wants to admit it, but the ‘90s are out, nostalgia-wise. Just like we’re seeing gaudy neons, tiny purses and (god forbid) low-rise jeans making their comebacks, I predict we’ll also see early 2000s web design trends like skeuomorphism, animation, and decidedly non-flat design make their reimagined reentrances in 2021. This year’s design trends will be a y2k-compliant blast from the past! – August Wanner (Jr. Designer)

Emojis. Tell us how you really feel.

One trend I’ve been noticing is the increased usage of emojis in the context of copywriting. Over the past few years, we’ve all drastically shifted the way we communicate (i.e. emojis, gifs, memes) and businesses are simply following suit. Emojis have a unique ability to communicate large amounts of information with a tiny footprint. Not only that, but they also come pre-packaged with additional context of all sorts of cultural connotations. While there are some lazier instances of this (looking at you, poop-emoji products), overall it makes sense that businesses have begun to use emojis and I look forward to seeing some more innovative ways they can be put to use! – Chase Farrell

Fresh produce delivered to your doorstep.

Pre-pandemic, I was in the grocery store every one to two days. I would plan meals one-at-a-time and buy just what I needed. Subscribing to grocery delivery services has changed not only the way I shop but how I cook and what I eat. With weekly groceries being delivered to my door, I have more left-overs that save time cooking and give me food to eat on the go. I am also discovering new foods and always have vegetables in the house, which means I am eating better. I imagine there are a lot of folks also making this shift and feeling the benefits of home grocery delivery. Thanks, COVID-19 and Imperfect Foods! – John

As we move on into 2021, the team at Roboboogie is here to help make sure your customers are having the best experience on your site possible. Even if there comes a point where they no longer need to shop online, they will still want to.

Want to find out what we can do for your business? Contact Matt.

Building an ROI-Driven Testing Plan at AB Tasty’s 2020 Virtual Summit

On December 10th, 2020, the Roboboogie team presented as part of AB Tasty’s US Digital Summit: The Future of Experience Optimization. This year’s event embraced the 2020 shift to virtual events and the host and presenters highlighted the acceleration of digital optimization. Topics included personalization, identifying growth opportunities, and of course, our topic, Building an ROI-Driven Testing Plan

Behind the scenes in preparation for the event, we worked with a fantastic team at AB Tasty including Matt Filios VP Global Alliances and Mary Kate Cash Senior Manager, Partner Marketing. At Roboboogie, we have a long history of hosting in-person events and love meeting with passionate data and design pros in real life, we couldn’t have been happier with the personal connection and professionalism with which they handled the entire event from preparation to day-of execution. 

Building an ROI-Driven Testing Plan

This event was an opportunity for us to share an actionable approach to building a smart testing and optimization plan where design and data work together. What better way to do that the bring an expert from our data team, Optimization Strategist Tyler Hudson and an expert from our design team, Design Director Lacie Webb. Tyler and Lacie have helped architect our approach to measuring the impact of great design with data, while also using qualitative and quantitative data to improve customer experiences. 

Joined by our moderator, founder, and CXO John Gentle, the team walked through a five-step process designed to create a data-backed and ROI driven approach to testing – looking at the design perspective, the data perspective, and the organizational perspective. As John put it in the presentation,we have made the shift from “Design and Hope ™”  to a data-backed “Test and Optimize” approach to design and digital transformation. 

  • Understand your audience
  • Define your CX vision
  • Audit your current CX
  • Prioritize opportunities
  • Evolve your program

Along with the presentations, we had great audience questions and participation at the close. For instance, you might be curious as to whether or not the whole process we outlined is specific to users of AB Tasty – the good news is that the approach and methodology are technology agnostic – though using great technology and having reliable data is crucial to your program’s success. 

Evolving your “Test and Optimize” Program

If you’re interested in learning more about taking a data-backed approach to your digital transformation, you can check out the full 30-minute presentation on LiveStorm by clicking the Register button on AB Tasty’s event page. If you’d like to discuss how Roboboogie can help you implement an ROI-Driven testing plan, send us an email. We’re looking forward to talking with you!