Discovery and Audit
We began with a thorough audit of Fullstory to identify specific areas for improvement. This deep dive allowed us to understand NetApp's unique needs and challenges.
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NETAPP
Empowering NetApp's data-driven decision making with Fullstory
KEY RESULTS
Increased Fullstory Adoption and ROI
Enhanced Data Quality and Decision Making
PROBLEM STATEMENT
NetApp faced hurdles with Fullstory, including configuration issues, missing user behavior data, privacy concerns, and underutilized features. These challenges limited their ability to extract valuable insights and maximize the platform's potential.
OBJECTIVE
NetApp, a leader in cloud data services and data management, partnered with us to optimize their use of Fullstory, a powerful digital experience analytics platform. Our relationship with NetApp began during their initial onboarding to Fullstory, where we provided consultation and support to get them started. However, as they dived deeper into the platform, the NetApp team recognized the need for additional expertise to fully leverage Fullstory's capabilities.
OUR APPROACH
Discovery and Audit
Customized Roadmap Development
Iterative Implementation
Data Capture Improvements
Platform Optimization
Training and Enablement
Reporting Framework Development
Continuous Optimization
A Tailored, Phased Approach for Fullstory Optimization
This strategy was designed to not only solve immediate issues but also to build NetApp's internal capabilities, ensuring they could maintain and further improve their Fullstory implementation over time.
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Customized Roadmap
Based on our findings in the audit, we created a tailored roadmap to guide the optimization process. This roadmap was designed to be flexible, allowing for adjustments as we progressed.
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Iterative Implementation
We implemented solutions in phases, focusing on quick wins early to build momentum and demonstrate value.
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Hands-on Training
Throughout the engagement, we provided hands-on training and support, using practical, real-world examples to make the learning process more relevant and impactful.
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Continuous Optimization
We established processes for ongoing review and refinement, ensuring long-term success beyond our initial engagement.
Innovative Solutions for Enhanced Data Capture and Utilization
We implemented several key solutions to address NetApp's challenges:
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Data Capture Improvements
We added the Fullstory tag to missing products and developed guidelines for tagging, validating, and monitoring elements and events, ensuring consistency and accuracy. This led to more reliable reporting and deeper insights into user behavior.
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Platform Optimization
We set up new Spaces within Fullstory, cleaned up incorrectly configured elements and events, and standardized naming conventions. This improved organization and data accessibility.
03
Training and Enablement
We provided focused training on key Fullstory features, best practices for internal alignment, and event tracking. This empowered the NetApp team to build custom reports and validate data independently.
04
Reporting Framework
We defined key segments, workflows, and events for tracking, built baseline reports, and guided the creation of custom events and user properties, enhancing analytics capabilities and providing deeper insights into user behavior.
Enhanced Data Quality and Strategic Insights
Our collaboration with NetApp's UX Research team led to significant improvements with far-reaching effects:
Enhanced Data Quality and Decision Making
More accurate data capture has enabled better decision-making and become the foundation for strategic initiatives and product improvements.
Increased Fullstory Adoption and ROI
Improved data and training led to wider Fullstory adoption, significantly increasing NetApp's return on investment and opening doors for further expansion..
Improved User Experience
Enhanced reporting provided actionable insights, resulting in targeted product improvements and better customer experiences.
Accelerated Digital Transformation
Improved understanding of customer journeys has accelerated NetApp's digital transformation, keeping them competitive in a rapidly evolving market.
Elevated UX Research Team's Strategic Role
Improved data quality and valuable insights elevated the UX Research team's role, making them a key strategic partner in business decisions.
Cross-Functional Collaboration
Increased interest from other teams in using Fullstory has improved cross-functional collaboration and fostered a cohesive, data-driven culture.
Why This Matters
For NetApp, this work was crucial in transforming Fullstory from an underutilized tool to a powerful driver of data-driven decision-making. It has empowered them to truly understand their customers' needs and behaviors, leading to better products and potentially increased market share.
Our work with NetApp demonstrates the power of proper data optimization and analytics implementation. It shows how the right partnership can unlock the full potential of analytics tools and gain a competitive edge in today's data-driven business landscape.
NetApp is now fully leveraging their analytics platform to drive growth and innovation.
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