Archive for November, 2017

chaylee brown's graphic art

Interview with roboboogie UX/UI Designer, Chaylee Brown

This week, we’re chatting with roboboogie’s newest UX/UI Designer, Chaylee Brown, to learn more about her process with creative problem solving, and the role data plays in the creative workflow. Curious about where industry tools are headed? Read on!   How do you describe what you do? I do a […]

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collaborating to create strategy

To Succeed, First Define Success

When creating a digital experience, we all do so with the intention of being successful, but what success means must be documented and collaboratively understood to drive strategy and direction. A team needs to come to a consensus of what success looks like so all members can work together towards […]

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Getting Serious about Accessibility at November’s Camp Optimization

For the November installment of Camp Optimization, we had the opportunity to host Silas Sao, Sr. Product Designer at Cloudability, as he spoke on the importance of making sites and content accessible for all users. Silas has been crafting web experiences over the past ten years. While most of his […]

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How Voice and Tone Affect Conversation

How you communicate your brand goes beyond your logo, the products you sell, and how beautiful your website is. A brand’s voice and tone is the foundation for creating lasting relationships with users. Unfortunately, companies often do not spend enough time or do enough research to get it right. In […]

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designer optimizing images for web in photoshop

Optimizing Image Load to Increase Conversions

Conversion optimization most commonly focuses on improving the user experience through refining UI, however it is important to not forget the first step: site performance. Page load time is one of the most common factors which influences bounce rate. In a recent Google study, 53% of mobile users abandoned sites […]

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