Archive for September, 2017

Don’t forget: Optimize those URLs!

When you’re planning on launching a website, a great deal of work and thought goes into the site content, UX/UI design, architecture and analytics tracking. Sometimes it is easy to focus all a team’s energy on the flashier components – and forget to sweat the small stuff. One core task […]

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Client Case Study Series

Optimization Deconstructed

Rider on Specialized bike doing bike tricks

Optimization Deconstructed | Part V: Key Components of Experience Design

This week the Optimization Deconstructed series is taking a closer look at a vital component to the work we do here at roboboogie, experience design. We’ll talk you through our process and circle back to how it relates to the optimization work we did for Specialized Bikes. The Necessity of […]

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Client Case Study Series

Optimization Deconstructed

Optimization Deconstructed | Part IV: Elements of Personalization

Let’s Talk Personalization! Welcome back to our blog series, Optimization Deconstructed! This week we will be discussing personalization – an essential step to increase value, solve user-specific needs, and reach new demographics. Personalization is best harnessed within an already well-performing, optimized experience. Learn more about our approach to experimentation to […]

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Client Case Study Series

Optimization Deconstructed

specialized bike riders in city setting

Optimization Deconstructed | Part III: Elements of Experimentation

Let’s Talk Testing! Welcome back to our Optimization Deconstructed blog series! This week we will be discussing the elements of testing – an essential step in any optimization process. Throughout our optimization efforts, we utilize different experimentation strategies to gain qualitative and quantitative data. By harnessing this user data, we […]

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