Your hub for all things optimization.

ALL POSTS ANALYTICS (21) DESIGN (22) OPTIMIZATION (62) MARKETING (20) DEVELOPMENT (18) EVENTS (19)

Get a jump on the biggest online shopping season EVER!

This 2020 holiday shopping season will be like no other. Global online shopping trends have dramatically accelerated due to increased consumer demand fueled by changing needs in this pandemic. Whether for safety or convenience, the shift from face-to-face transactions to online experiences is profound. This shift is placing more pressure on companies to quickly improve [...]

Read more

Our Top 5 Favorite Insights from FullStory DX Maturity

FullStory recently released its “State of Digital Experience 2020” report, and this year’s focus is on mapping a path to digital experience maturity. One of the foundational reasons we began our partnership with FullStory lies in the platform's ability to combine qualitative and quantitative data. And true to FullStory's technological foundation, this report packs qualitative [...]

Read more

Ask the Optimization Experts: Perspectives on FullStory’s latest platform release: Dashboards

There’s no denying the importance of innovation in digital product development. The digital marketing ecosystem is no exception. The apps, websites, and related technologies and services it’s composed of are always changing to meet constantly evolving consumer needs and behavioral changes.  In the world of analytics, more effective data visualizations are the reigning champion of [...]

Read more

Digital transformation: A recipe for success

Like any meaningful transformation, a complete website makeover doesn’t happen overnight. It takes creative vision, an unwavering commitment to the process, and the right resources. We’ve spent the last 10 years helping our clients transform their digital customer experiences into lean-mean-converting-machines. While our approach is always custom to the specific needs of each client, we’ve [...]

Read more

Embracing Experimentation Culture with Roboboogie’s Test Team

It’s July and Camp Optimization was upon us yet again! This time, we teamed up with Technology Association of Oregon to bring a panel discussion regarding Embracing Experimentation Culture, a subject near and dear to our hearts. Gathered in the Assembly Lounge at Revolution Hall, our esteemed panel of Roboboogie professionals shared their thoughts on [...]

Read more

Safari ITP 2.1: How it Impacts your Testing and Personalization Program

(NOTE: This post will be updated as new information and solutions are available from Optimizely, Google, VWO, Convert and others). Update: June 4, 2019 On May 13th, Safari released ITP 2.2 with its newest browser updates. This update further inhibits cross-site traffic by limiting client-side cookies set with document.cookie at 1 day when those cookies [...]

Read more

Predicting User Frustration with FullStory’s Agata Bugaj

May’s Camp Optimization came upon us and we found ourselves at Show Bar, right down the hall from the Roboboogie head office in SE Portland. This month, we were graced by a few new friends from FullStory, including Sr. Director of Product Management Agata Bugaj, who came to talk about the future of AI in [...]

Read more

Getting Started with Data Visualization in Tableau

What is Data Visualization? Data visualization is traditionally described as the use of visual representations of data to expand human cognition. Data visualization, sometimes called information visualization, was born out of the field of Human Computer Interaction and helps humans make sense of data through visualization techniques like color, size, and other data representations. There [...]

Read more

Case Study: Helping International Wacom Customers Reach the Right Place to Shop

For a global brand like Wacom, with distinct online stores for over 30 countries, it’s inevitable that a user may accidentally find themselves in the wrong eStore (and subsequently, on a website an unfamiliar language). Oof. The Roboboogie team designed, developed and launched a series of multivariate tests to determine the best way to help [...]

Read more

A Depressing Look at Digital Marketing in 2019…and the Bright Side

On Friday afternoon at the SEMpdx Engage Conference , a friendly voice came over the mic: “The first part of this talk will be depressing,” Rand Fishkin, Founder of SparkToro and former CEO of MOZ, explained. He then proceeded to discuss some major changes that the SEO & Digital industries are experiencing, and where the [...]

Read more