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Embracing Experimentation Culture with Roboboogie’s Test Team

It’s July and Camp Optimization was upon us yet again! This time, we teamed up with Technology Association of Oregon to bring a panel discussion regarding Embracing Experimentation Culture, a subject near and dear to our hearts. Gathered in the Assembly Lounge at Revolution Hall, our esteemed panel of Roboboogie professionals shared their thoughts on [...]

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Safari ITP 2.1: How it Impacts your Testing and Personalization Program

(NOTE: This post will be updated as new information and solutions are available from Optimizely, Google, VWO, Convert and others). Update: June 4, 2019 On May 13th, Safari released ITP 2.2 with its newest browser updates. This update further inhibits cross-site traffic by limiting client-side cookies set with document.cookie at 1 day when those cookies [...]

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Predicting User Frustration with FullStory’s Agata Bugaj

May’s Camp Optimization came upon us and we found ourselves at Show Bar, right down the hall from the Roboboogie head office in SE Portland. This month, we were graced by a few new friends from FullStory, including Sr. Director of Product Management Agata Bugaj, who came to talk about the future of AI in [...]

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Getting Started with Data Visualization in Tableau

What is Data Visualization? Data visualization is traditionally described as the use of visual representations of data to expand human cognition. Data visualization, sometimes called information visualization, was born out of the field of Human Computer Interaction and helps humans make sense of data through visualization techniques like color, size, and other data representations. There [...]

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Case Study: Helping International Wacom Customers Reach the Right Place to Shop

For a global brand like Wacom, with distinct online stores for over 30 countries, it’s inevitable that a user may accidentally find themselves in the wrong eStore (and subsequently, on a website an unfamiliar language). Oof. The Roboboogie team designed, developed and launched a series of multivariate tests to determine the best way to help [...]

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A Depressing Look at Digital Marketing in 2019…and the Bright Side

On Friday afternoon at the SEMpdx Engage Conference , a friendly voice came over the mic: “The first part of this talk will be depressing,” Rand Fishkin, Founder of SparkToro and former CEO of MOZ, explained. He then proceeded to discuss some major changes that the SEO & Digital industries are experiencing, and where the [...]

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FullStory + Roboboogie Teaming Up To Improve Customer Experiences

We are excited to announce our partnership with FullStory, the newest tool in our tool belt for improving user experiences and maximizing performance. We love partnering with technologies that are pushing the envelope in their area of expertise, and FullStory's methods are innovative and continuously evolving. A great customer experience is no longer merely a [...]

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Interview with SessionCam Product Manager, James Harber

Last month, roboboogie announced it's newest technology partnership with SessionCam. This month, we were able to sync up with James Harber, a Product Manager at SessionCam, to get his insider perspective on ways to help our clients get the most from their user data. Spending over 5 years identifying, understanding and quantifying website conversion issues has [...]

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Introducing our Newest Technology Partner: SessionCam

We are excited to announce our newest technology partnership with advanced web analytics platform, SessionCam. SessionCam is a SaaS solution designed to help companies across the globe to optimize their online customer experience and find website conversion issues. They do this by taking an intelligence-based approach: using machine-learning algorithms to easily identify, visualize and understand [...]

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Top 5 Reasons to Start Using GA for Your A/B Test Analysis

Experimentation is both an art form and a science. It is a highly creative process that should be informed by (and evolve with) intentional measurement solutions. Starting with just a hunch or educated guess about improving the user experience, and testing the impact of changes can help inform if changes are on the right track. [...]

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