Tag: analytics

Each step forward, no matter how winding the path, is a step closer to digital transformation.

Over a decade ago, Roboboogie humbly began as a specialized design boutique focused on solving complex UX challenges for our clients. As time went on, we rounded out our services to cover the full web experience with expertise across digital marketing, creative, and web development. Like our peer agencies, we had to rely heavily on institutional knowledge, best practice, industry insights, and a healthy dose of intuition.

In 2015, we layered on A/B testing thanks to a fresh partnership with our friends at Optimizely, which unlocked a new ability to run experiments in rapid fire. Shout out to our first A/B testing client, The Clymb! A/B testing opened a new and powerful way to help our clients through iterative site improvements. We could now validate our UX strategy and make swift improvements to bring about big, measurable change.

Experimentation made customizable data collection simple, creating the opportunity to let data drive design decisions. The data quality, paired with our ability to translate numbers into insights, provided a deeper path into client partnership. As we have gained experience in the field, the suite of analytics technologies we utilize has grown. We’ve harnessed an array of qualitative and quantitative analytics tools to drive new insights including Adobe Target, A/B Tasty, Google Optimize, Convert, UserTesting.com, FullStory, Crazy Egg, Hot Jar, GlassBox,  among many others. We even developed a healthy obsession with Google Analytics that led us to building a custom A/B testing algorithm within GTM.

However, our service offerings between data, design, and technology remained siloed and clients often connected with us for a single solution. We knew the value of integrating this work, which led to our transition from an agency to a consultancy. As our position within partner organizations continues to elevate, our role has increasingly been about charting the best path forward with our clients. Our teams have become intimately entwined, building off of each other’s work on the mission of digital transformation.

Unified in mission.

Optimization is no longer something we do at Roboboogie, it is how we live and breathe. It is not a product offering or deliverable. It does not live with one role, individual or department.

Everyone on our team is an optimization consultant, and every individual shares that same top-level goal. Our team is routinely asking themselves, “Does the work I’m doing help move my client toward ‘perfected brand-customer connection’? What is the most valuable thing I can do right now to advance that mission? “ 

The secret sauce of optimization is in process. It is the methodology in which you identify needs, prioritize opportunities, develop solutions, and execute plans. It’s in the deliberate weighing decisions against the mission: a lifetime customer bond. It’s a recipe we’ve been developing for over a decade.

Our optimization recipe.

• Partner with innovative clients who are passionate about holistically driving transformation of their digital experience.
• Develop audience personas and map customer journeys – informed by data –to understand the deep needs and desires of customers. 
• Harness wide data sets and powerful technology to unearth gaps in the current digital experience that can be filled with design solutions. 
• Integrate teams of experts across data, design, and technology.
• Customize the optimization strategy for each client.
• Let data guide the journey, but never let numbers stifle the creative process.
• Stay nimble and responsive. Each step forward, no matter how winding the path, is a step closer to digital experience transformation.

True, authentic digital transformation takes time. It takes a continued commitment to reorient to ever-changing customers and the all-out pursuit of taking each experience one step closer to perfection. Each step provides reward with more customers, happy customers, and improved performance.

Looking ahead.

Internally, we use the playful mantra “Happy Customers Convert.” Since our beginning, we have always held the customer at the heart of everything we do because taking care of people gets the best results. Over the years as we have layered on measurement tools, we have been able to prove that to be true. When customers’ needs are met, business performance follows. It turns out, happy customers do convert.

As we officially transition Roboboogie’s focus from Website Performance Optimization to Digital Experience Transformation, we are eager for the next chapter ahead. You’ll still be able to expect that same great work and services we offer, but with a higher unified vision. There’s so much untapped potential across the digital landscape for organizations to connect their data, design, and technology efforts to create fully-perfect customer connections online. Investing in Customer Lifetime Value pays. We have witnessed it first-hand (with big business impacts) for some of our long-time client partnerships – NordicTrack, Adobe, and Wacom to name a few. 

If you are interested in partnering together to create digital environments that form undeniable connections and life-long bonds between your brand and customers, hit me up (Jed@teamroboboogie.com). I’d love to share more about how we can help you better meet your customer needs in the digital space. I can confidently say you’ll be thrilled with the business outcomes. 

Until then, just remember: Happy Customers Convert.

Jedidiah Fugle, Roboboogie Chief Operating Officer