OUR BLOG
January 22, 2021 | 5 minutes
On December 10th, 2020, the Roboboogie team presented as part of AB Tasty’s US Digital Summit: The Future of Experience Optimization. This year’s event embraced the 2020 shift to virtual events and the host and presenters highlighted the acceleration of digital optimization. Topics included personalization, identifying growth opportunities, and of course, our topic, Building an [...]
Read moreDecember 15, 2020 | 5 minutes
It’s that time of year again — the time of year when you, a tired eCommerce manager, barely have enough time to brush your teeth, let alone get any holiday shopping done. And forget about making a gift list for yourself. Well, Roboboogie is here to help. Sit back and let our elves pick the [...]
Read moreDecember 4, 2019 | 5 minutes
A Team Perspective on Creating a More Genuine Brand & Website Well, looks like the cat’s out of the bag. And by cat, we mean the brand spanking new Roboboogie website: Refreshed, revamped, and ready to rock in 2020 and beyond. For us, this brand and website redesign was a large dose of our own [...]
Read moreAugust 8, 2019 | 5 minutes
On a warm August evening, the Roboboogie team arrived at the Scholls Valley Lodge in scenic Oregon wine country for the Party in the Pinot, the Technology Association of Oregon's annual shindig. Bringing together some of the Oregon technology community's top movers and shakers, the event is a sight to behold and we were proud [...]
Read moreMay 23, 2019 | 5 minutes
The old adage is true, a picture can be worth 1000 words. However, use the wrong image, and you might communicate the wrong 1000-word message. But in a highly dynamic and fast-paced world, communicating your message quickly is key to reaching customers. Remember to keep things visual, while communicating the right message: Images effectively and [...]
Read moreMay 15, 2019 | 5 minutes
Today’s digital landscape is crowded with voices. Consumers are intelligent and can distinguish between inauthentic and genuine messaging. Therefore, the necessity of ensuring messaging is authentic has become increasingly important. Let’s talk brand values Successful brands are deeply rooted in a set of values and beliefs. With the number of choices continually on the rise [...]
Read moreMay 9, 2019 | 5 minutes
It has been over 20 years since Bill Gates infamously proclaimed ‘Content is King.’ With new technology, interfaces, user needs and trends, the proclamation still rings true as ever. No matter how innovative or engaging an interface is, without meaningful, compelling content any user experience falls short. At roboboogie, we take content seriously as part [...]
Read moreJanuary 1, 2019 | 5 minutes
How you communicate your brand goes beyond your logo, the products you sell, and how beautiful your website is. A brand’s voice and tone is the foundation for creating lasting relationships with users. Unfortunately, companies often do not spend enough time or do enough research to get it right. In this blog post we’ll dive [...]
Read moreSeptember 12, 2018 | 5 minutes
Held annually in Portland, OR, XOXO is an experiential festival and conference that brings together independent artists, makers, and content creators who work on the internet. What started as a small conference in 2012 with roughly 400 people has grown now to house over 2,200 people for 4 days of talks, meet-ups, and demos. Here [...]
Read moreMay 30, 2018 | 5 minutes
On May 24th, roboboogie’s Camp Optimization hosted Aaron Stusser, eCommerce Manager at Yakima Products, who spoke about the applying the theory of Buying Decision Behavior to digital content creation. Aaron discussed the psychology behind buying decision behavior in order to highlight how brands can make smarter content to drive conversions. By breaking down consumers into [...]
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